9 Best Data Visualization Software for 2022

[Tested And Reviewed]

Deyan Georgiev Image
Deyan Georgiev

Updated: October 10,2022

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Today you’ll find the best data visualization software on the market.

But that’s not all!

  • We’ll take you behind the scenes and share our in-house methodology.
  • You’ll see the detailed step-by-step process we followed to find the best ones.
  • We’ll also share the benefits of using such tools.
  • And last but not least – we’ve prepared a buyer’s guide on how to choose the perfect solution.

But there’s more!

Not only did we find the best solutions, but we reviewed them in detail.

Our unbiased and data-driven reviews will guide you through your analytics journey and help you find the best one.

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Zoho Analytics

1. Zoho Analytics

  • Free account
  • Excellent reporting module
  • Stability
Visit Website Full review

2. Tableau

  • Handles large datasets well
  • Numerous visualization options
  • Ease of use
Visit Website Full review

3. Sisense

  • Regular updates
  • Knowledge base
  • Machine learning
Visit Website Full review

4. Looker

  • Flexibility
  • Sophisticated data modeling
  • LookML and Marketplace
Visit Website Full review
Power BI

5. Power BI

  • Affordable
  • Microsoft AI
  • Excellent for Excel and PowerPoint users
Visit Website Full review

6. FineReport

  • Numerous visualization options
  • Good mobile apps
  • Free version
Visit Website Full review
Qlik Sense

7. Qlik Sense

  • User-friendly
  • Machine learning
  • Quick dashboard generation
Visit Website Full review

8. Chartio

  • Robust tool
  • Automation
  • No SQL knowledge needed
Visit Website Full review

9. Geckoboard

  • Ease of use
  • Integrations
  • Excellent support
Visit Website Full review
  • Zoho Analytics - Best for reporting and analytics
  • Tableau - Best for connect and transform data from numerous sources
  • Sisense - Best for users looking for a data visualization software that uses machine learning
  • Looker - Best for various integrations
  • Power BI - Best for users looking for an affordable solution
  • FineReport - Best for animated data visualizations
  • Qlik Sense - Best for analytical engine
  • Chartio - Best for automated report delivery
  • Geckoboard - Best for simple-to-use tool

So how did I compile the list and what influenced the ratings?

Here’s the step-by-step process I followed to round up the top data visualization tools available:


Finding the best data visualization tools isn’t a walk in the park. There are so many solutions out there, each with its pros and cons. That’s why I spend a lot of time carefully researching the market to find the best of the best.

So here’s what I did:

  1. searched all over the Web to find the best data visualization software for companies and professionals.
  2. Then I compiled a list that included more than 40 tools.
  3. Then I started reading user reviews. I already had experience with some of the tools, but I wanted to see my peers’ opinions.
  4. I paid special attention to each negative data visualization software review
  5. After reading hundreds of reviews, I was able to half my list.
  6. Then I went deeper. I checked reviews and videos dating several years back to see if the tools have improved.
  7. That removed five more, and there were only 15 left.
  8. I did a quick data visualization software comparison to decide which of the tools’ visualization capabilities are good enough to make my list.
  9. Since most data visualization programs are also BI tools, many companies didn’t put that much effort into the visuals.
  10. That helped, and I had 11 left on my list.
  11. I signed for a trial for each of them (some offer a free account as well).
  12. Then I downloaded several free datasets from GitHub for data analysis. They didn’t include any geographical data, so I made a small file on my own.
  13. created an Excel file containing 90+ names and headquarters locations from the data I gathered for my Top 9 Network Monitoring Software list.
  14. While I was testing, I found two of the solutions unsuitable for all types of businesses, so I removed them from my list.
  15. I was quite happy with the capabilities of the remaining nine mapping and data visualization software, so I reviewed each one of them.
  16. That’s how I was able to find the best data visualization software out there.
  17. Once I finished each review, I evaluated the software from 1 to 10, based on:
  • Visualization capabilities
  • Features
  • Ease of use
  • Support
  • Price
  • + a small rating boost based on my personal experience with the tool, combined with other users’ opinions.

And that’s how I was able to find the best data visualization software for 2022.

Coming up are the best data visualization tools and their data-driven, unbiased reviews!

Top 9 Data Visualization Software Reviews

After doing very in-depth research in order to find and rate the best tools on the market, it’s time to share my findings.

I’m sure you’ll find the right tool for you among the ones listed below!

So, let’s see how to make discovering valuable information as easy as pie.

Best for: Reporting and analytics.

1. Zoho Analytics

Free account

Excellent reporting module

40+ visualization options

Zoho Analytics is a powerful data visualization software that can create appealing visualizations quickly. You can import information from more than 40 sources and merge data from any of them. Furthermore, you can use any of the 40+ visualization options to transform raw data into valuable insights. On top of that, this intuitive software comes with one of the most powerful reporting modules in the industry.

Zoho Analytics Free trial

You can try out this data visualization software free of charge for 14 days. No credit card required. Additionally, there are free plans for both on-premise and online versions.

Zoho Analytics Overview

Zoho Analytics (formerly Zoho Reports) is a self-service, BI, analytics, and data visualization tool. It’s one of the many Zoho family members, and you can integrate it seamlessly with any of the company’s other products (CRM, Project management, etc.)

The software is an excellent solution for non-tech savvy data viz professionals. You can create reports even without having any previous experience. Once you get to know the software, that is.

It comes with a variety of data sources, a powerful reporting engine, great visualizations, and stellar support. That’s why brands like Suzuki, Toshiba, HP, and Philips are using Zoho Analytics to gain insights into their business operations.

Now, let’s see what this data visualization software has to offer.

Zoho Analytics Features

First of all, you can import data from a variety of sources. There are more than 40 out-of-the-box connectors. Naturally, you can use data from any Zoho product, but you can also do so from local files, business apps like Salesforce, and databases like Oracle, MySQL, etc.

This data visualization software can also blend and merge data from different sources. That way, you can combine the data you need to build insightful reports and see the full picture.

One of the features that make Zoho Analytics outshine other data visualization tools is the powerful reporting module.

You can generate reports from any data, and it’s incredibly easy to do so. All you need to do is go to the Reports tab, click on the data, and the report is ready. You can customize it, export it, and schedule it to be delivered in your mailbox.

And while on the subject, Zoho Analytics also offers a forecasting feature. It uses powerful algorithms to create a future report based on past data. That way, you can plan more efficiently and see future trends at a glance.

In a nutshell, Zoho Analytics is one of the best data visualization software for reporting.

You can also set up data alerts to get notified of any vital changes or anomalies in your data. You can configure various conditions and get alerts via email or receive an in-app notification on a scheduled basis.

But wait!

It gets better!

Zoho Analytics also offers NLP-augmented search engine, called Zia. This is a handy feature for every data visualization tool. It allows you to extract data just by typing a simple question.

Also, the software comes with a collaboration module. Not only you can share your views, but you can start a thread, and your team members can comment on the data. That’s especially helpful for project planning since everyone can contribute with ideas directly in the app.

In terms of sharing, you can either set various permissions for private sharing or use several tools to display your views to a wider audience, like embedding or uploading to a URL.

On top of that, the software has mobile apps for both iOS and Android, so you’ll have access to the best data visualization software even on the go.

And last but not least, Zoho Analytics offers APIs that you can use to incorporate the software with any of your applications.

Zoho Analytics Visualizations

Like many other data visualization tools, Zoho Analytics comes with a drag and drop interface. It makes visualizing data a breeze! The software offers several options, including:

  • Line chart
  • Bart chart
  • Pie chart
  • Area chart
  • Histogram
  • Scatterplot
  • Boxplot
  • Control chart
  • Pivot table
  • Tabular view
  • KPI widgets
  • Bubbles
  • Funnel
  • and many more

There are over 40 charts, and you can customize each of them to tailor the viz according to your needs. Naturally, you can filter out the data you don’t need to unleash your analytics superpowers in full force.

What makes Zoho Analytics one of the best visualization tools on the market is that the software can intuitively create the viz, based on the data.

On that note, it’s far more intuitive than Tableau, for instance. I used the same dataset as I used for Tableau’s map (see below), and Zoho Analytics made it quite faster and without much hassle.

Naturally, you can add each report to a dashboard to get an overview of your KPIs. The data visualization dashboard is interactive, looks great, and the viewer can drill down to see the details. You can add KPI widgets, images, and enrich the content with text.

All in all, Zoho Analytics offers everything you need to transform raw data into great-looking and easy-to-digest visuals and reports. And you don’t need a Ph. D. in graphic design to create beautiful visualizations.

Ease of Use

This data visualization software offers one of the most intuitive and easy to use UIs on the market. You can see all the software’s features at a glance and access them with one click.

However, even though Zoho Analytics is a user-friendly tool, newcomers will need some time to adapt. With that said, expect a moderate to steep learning curve if you haven’t used such a tool before.

Don’t sweat it, though. Zoho has you covered.

Support and Resources

This is where Zoho Analytics lags behind other data visualization tools. The website provides a decent but far from extensive documentation.

Also, you’ll find some videos on the site’s resource page. And by some, I mean about a dozen, which is nothing compared to Qlik Sense’s video library, for instance.

However, there are weekly webinars, but strangely enough, the past ones aren’t publicly available. Still, If you need to see one, the reps will be happy to share a private link.

Although not the richest library of resources out there, it’s more than enough to help you in your visual analytics journey.

On that note, you can also reach out to customer support via email, phone, or the software’s built-in live chat function. The latter comes only with the Enterprise plan.

The rep I talked to was friendly, helpful, and replied fast. I used the live chat function, and it took less than a minute for a reply to come.

Not many data visualization solutions provide so many ways to contact their reps. And you’ll find stellar support no matter the channel you choose.

Zoho Analytics Pricing

Zoho offers four pricing plans for its online data visualization software. The prices below are for annual payments. If you opt for month-to-month payments, it will cost you about 10% extra per month.

  • Basic – $22 per user per month. Up to 2 users and 0.5 million rows.
  • Standard – $45 per user per month. Up to 5 users and 1 million rows.
  • Premium – $112 per user per month. Up to 15 users and 5 million rows.
  • Enterprise – $445 per user per month. Up to 50 users and 50 million rows.

Additional users can use the data visualization software, but it will cost you an extra $8 a month for each one.

  • For the on-premise version, you’d have to pay $30 per user a month. You’ll need at least five users, and you can request a personalized quote.
  • As mentioned in the beginning, Zoho Analytics offers two free plans – for the on-premise version for one user and one for the online version for two users.


To summarize, Zoho Analytics is the best data visualization software out there. It offers all the necessary tools to help you do your job efficiently. Despite some minor drawbacks, Zoho Analytics is an excellent piece of software.

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Best for: Connect and transform data from numerous sources.

2. Tableau

Handles large datasets well

Numerous visualization options

Ease of use

Tableau is one of the most popular data visualization software on the market. Moreover, its reputation as one of the best tools in the industry is well deserved. Tableau can connect and transform data from numerous sources. It can also create amazing visualizations. In a nutshell, if you need an easy-to-use software with great visualization capabilities that also handles big data efficiently – Tableau is the tool for you.

Tableau Free Trial

You can test this data visualization software free of charge for 14 days. No credit card required. There’s also a free account for personal use.

Tableau Overview

Undoubtedly, Tableau is a well-known name in the industry. Recently purchased by Salesforce, this data visualization app is among the leaders on the market. In fact, the software has almost 12% market share, which makes it the most popular visualization software out there.

Tableau lets you visualize data from a variety of sources, no matter if they are on-premise or in the cloud. The software can connect to all types of data – from small datasets to big data. It’s a robust solution for translating tons of data into easy-to-digest information.

On top of that, Tableau is the best big data visualization software on the market.

The Tableau Apps

Tableau’s family consists of three members – Tableau Desktop, Tableau Server, and Tableau Online.

Tableau Desktop is installed on a private workstation or computer. On the other hand, Tableau Server is accessible via a browser and offers the same features. Its primary purpose, however, is collaboration. You can also use Tableau Online, which is maintained by the company, while with the Server version, you are in charge of the hardware.

To summarize – Tableau Desktop is for individuals, while Server and Online tend to companies’ needs.

Now we get to see what makes this data visualization software one of the best on the market.

Tableau Features

Since this type of software is useless without a dataset, you’d be happy to know that Tableau offers hundreds of sources! You can import data from everywhere – big data, Excel, SQL databases, cloud apps, etc.

On top of that, you can combine datasets from various locations! That, in combination with the numerous sources can help you create a detailed information visualization, that includes all the data you need.

One of Tableau’s cool features is the ability to switch between datasets, and you can set up automatic refreshes. There’s also a tool called Tableau Prep that can help you clean and prepare your data for visualization.

All in all, one of the best software for data visualization offers all data science tools to help you create the most detailed information graphics.

In addition to being an excellent tool for data analytics and visualization, Tableau takes pride in its security. By using its Server and Online editions, you can share data and visualizations securely. You can establish “row level” security, meaning you can filter who sees what.

Speaking of filtering, Tableau makes it extremely easy to filter the data you don’t need or the one you want to focus on. By doing so, you can create powerful storytelling dashboards. They enable decision-makers to focus their efforts on what really matters. To top it off, you can customize the dashboards for different devices.

Tableau Visualizations

Tableau offers a powerful visualization engine that can turn data into impressive graphs, charts, maps, and more.

You can create a variety of visualizations and embed them into interactive dashboards or stories.

Not only Tableau can make cool visualizations, but it makes them insightful as well. You can set trend lines, forecasts, group types of data into clusters, and much more. All in all, this robust data visualization software can help any business leader gain insights into their operations.

To top it off, you have hundreds of customization options at your disposal. You can display the data however you like, and building dashboards is a breeze.

For instance, if you are selling computer components, you can see that although your monitor sales in the APEC region are significant, the profits are low. You can also see which area is the most profitable for your business. You can even drill down to the specific customer.

This makes Tableau one of the best visualization software for in-depth data analysis on the market.

The best part is, you can create such a data visualization dashboard in no time, thanks to the powerful engine and the easy-to-use drag and drop UI.

As mentioned earlier, I made my own tiny dataset for spatial analysis containing information about network monitoring solutions. Here’s the map that displays the location of these companies’ headquarters. Unlike with Zoho Analytics, this took some time.

That’s just a small example of what Tableau can do. You can get very granular here. And what amazes me is the speed with which the software can generate a raw data visualization.

Ease of Use

In this Tableau review, I already mentioned a couple of times its ease of use. That is if you have some experience with data visualization programs in general.

However, to unlock Tableau’s full potential, you’ll need some training. And by “some,” I mean there’s a steep learning curve for newcomers.

The software’s drag and drop UI is relatively intuitive, but you won’t be able to find everything on your own.

Thankfully, there are a lot of resources out there that can teach you Tableau.

Tableau Support and Resources

The company’s website has an extensive knowledge base that includes articles, how-to guides, whitepapers, and videos. And speaking of videos – there are a lot. You can find numerous Tableau video lessons all over the Web.

But it gets better!

Since Tableau is one of the best data visualization tools, there’s a massive community that uploads videos, guides, and tips. You can find numerous user-created videos and blogs that explain the ins and outs of the software.

If all these resources aren’t enough or you face any challenges with Tableau, you can get in touch with the company’s customer support team via email.

Overall, the reps are helpful, and the company offers excellent support.

Tableau Pricing

If you decide to purchase Tableau, you’ll have several plans to choose from.

Tableau Server:

  • Tableau Creator – $70 per user per month. This plan includes Tableau Desktop, Tableau Prep Builder, and one license of Tableau Server or Tableau Online. It’s an end-to-end solution.
  • Tableau Explorer – $35 per user per month (at least 5 explorers are required). This plan offers self-service analytics and includes one Explorer license of Tableau Server.
  • Tableau Viewer – $12 per user per month (at least 100 viewers are required). This plan is suitable for the end-users who can view and interact with the dashboards.

If you opt for Tableau Online, the Explorer plan will cost you $42 per user each month.

Tableau Viewer is $15 per user, per month.

Tableau Desktop is available as data visualization software for Mac and Windows devices.

You can enhance this data visualization software’s capabilities by purchasing additional add-ons, like:

  • Server management ($3 per user a month)
  • Data management ($5.50 per user a month)
  • Resource blocks ($250 a month)


If you’ve heard about data visualization programs, undoubtedly you’ve heard of Tableau.

It’s an excellent tool for exploratory data analysis and allows using numerous interaction techniques.

Its reputation as one of the best tools in the industry is well deserved. Despite some minor cons, it’s one of the best tools in the industry, and you can create impressive visualizations without much hassle.

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Best for: Users looking for a data visualization software that uses machine learning.

3. Sisense

Regular updates

Knowledge base

Machine learning

If you are searching for a data visualization app that uses machine learning and has automation features – Sisense is among the best on the market. On top of that, this tool has excellent visualization capabilities. Also, the company offers stellar customer support and an outstanding knowledge base. And if that's not enough - Sisense can integrate with Amazon's Echo speaker and other IoT devices. That way, you'll never miss any important data changes and anomalies.

Sisense Free Trial

You can try out this data visualization software free of charge for 14 days. No credit card required.

Sisense Overview

Sisense is an end-to-end business intelligence and data visualization tool. It can transform all types of data into valuable business insights.

You can deploy Sisense in a private cloud, on-premises, or choose a hybrid deployment. The platform supports both Windows and Linux. The deployment process is fast and straightforward.

Sisense is a robust, relatively easy to use software that comes with all the necessary equipment to rank among the data visualization programs. That’s why companies like Accenture, Philips, and NBC are counting on Sisense to extract insights from their data.

Now let’s see what makes this software such an amazing tool.

Sisense Features

This data visualization software can integrate, combine, and visualize data from a variety of sources. You can import your data by using more than 120 connectors, including Excel files, Xero, Shopify, Salesforce, MongoDB, and much more. On top of that, you can create dashboards by combining data from as many sources as you like.

The software comes with an easy-to-use drag and drop UI, that lets you combine data quickly. And the best part is that you don’t need to have any special skills to do so! That way, you can have a holistic view of all your data with a few clicks.

Naturally, the best visualization tools should remove some of the manual labor. Sisense is no exception. You can schedule automated report delivery and set role-based access.

Additionally, Sisense Pulse uses a machine learning algorithm to monitor your KPIs. It alerts you if any major changes occur. You can even automate entire workflows by integrating Sisense Pulse to your other apps.

However, integrating the tool with some apps isn’t as seamless as I’d like. It will take some time and effort to integrate some tools into the Sisense platform. The good news is that eventually, it can be done. And there’s more to the platform’s integration besides software.

If you are a fan of IoT devices, you’ll be pleasantly surprised that the company has a Sisense-enabled IoT bulb. It changes colors to alert you immediately if a KPI crosses a threshold. I know this won’t be the reason for purchasing this data visualization software, but still – it’s a cool feature.

And while on the subject, Sisense offers integration with Amazon’s Alexa, so you can get the answers you need by asking a simple question.

But wait!

It gets better!

You can enhance Sisense’s capabilities by visiting the Sisense Marketplace. In there, you’ll find many add-ons, including collaboration and forecasting modules, and much more. Keep in mind that some of those are for premium users only.

Anyways, let’s focus on the main star of the show.

Sisense Visualization

This data visualization app comes with all the necessary features for raw data visualization. There are dozens of options to choose from, including:

  • Indicator
  • Line, bar, column, pie, polar, and area charts
  • Pivot table
  • Scatter and bubble chart
  • Treemap
  • Funnel
  • Geographical and heat maps

You can easily turn your data into any of the formats mentioned above and group them to create real-time, customizable, and interactive dashboards. In addition to the more or less standard visualization options, Sisense allows you to use APIs and plugins to customize your dashboards even further.

As mentioned above, the data visualization dashboard is interactive, and you can drill down to see details.

Building the dashboards is relatively easy, and you can add numerous widgets to each one. On top of that, you can fine-tune each widget by using several filters and conditions. Moreover, you can apply these changes simultaneously to all widgets, which is a huge time-saver.

Sisense Ease of Use

Newcomers will find the UI cumbersome and overwhelming. Even though the company proclaims its product as an “easy to use, even for non-techies” product, that’s not exactly the case.

Sure, you can do a lot with a few clicks, but getting to know the software in detail will take time.

However, once you get used to Sisense, you can create a big data visualization in no time. Even if you don’t know how to do that, there are plenty of resources that can help you out.

Sisense Support and Knowledge Base

The website offers an excellent knowledge base with FAQs, how-tos, guides, etc. The resource library is well-organized, and you’ll find tons of valuable information to ease the learning curve.

Additionally, numerous webinars can guide you through your Sisense journey.

On top of all that, there’s an active Sisense community that can help you, in case you face any challenges.

Naturally, the company offers customer support for its data visualization software. The only way to reach the reps is by sending a ticket, which isn’t the best option if you need help ASAP.

Anyways, I had a minor issue with the software and was pleasantly surprised by the detailed emails I received. What’s more, there were several follow-up emails to ensure that I’m satisfied, and my issue is resolved.

In a nutshell, I’m happy with their support team, and so is the overall opinion of other Sisense users, judging by their online reviews.

Sisense Pricing

The software’s price isn’t publicly available, and you’d have to request a quote. Still, the “no-surprise pricing” scheme looks promising, since you’ll get a custom pricing for an annual license.


In a nutshell, Sisense is among the best data visualization software for a reason. It’s a powerful solution with many helpful features like machine learning, alerting, etc. Its visualization capabilities are also on par with the best tools on the market.

And by the way, Sisense recently merged with Periscope Data, which is another excellent BI and data visualization software. Undoubtedly, the best is yet to come for this tool.

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Best for: Various integrations.

4. Looker


Sophisticated data modeling

LookML and Marketplace

Looker is a powerful self-serving business intelligence and data visualization software. It offers everything you’d expect from such a tool! Additionally, it comes with its very own sophisticated data modeling language, called LookML. On top of that, you can access numerous integrations, applications, and plugins via the Looker Marketplace. Even Google acknowledged the software's potential and bought the company behind it for the astonishing $2.6 billion.

Looker Free Trial

There is a free trial, upon request. However, it’s available only to companies. If you’re an individual, you can request a live demo, hosted by one of the company’s experts.

Looker Overview

Looker is a powerful business intelligence and data visualization tool. It was recently purchased by Google for $2.6 billion.

The software is suitable for businesses of all sizes and offers powerful analytics and useful visualization features. By using the platform, analysts can modify and share the data so everyone can understand it.

Looker can extract and combine data from a variety of sources and transform it into easy-to-digest visualizations. It’s a cloud-based solution and comes with mobile apps for both Android and iOS.

The software is one of the top data visualization tools on the market. Companies like HubSpot, Amazon, and Lyft are just some of its most notable customers.

Now we’ll see what makes Looker one of the best out there.

Looker Features

Looker’s superpowers are in its business intelligence capabilities. The software allows analysts to answer sophisticated business-related questions with ease, thanks to Looker’s very own query language.


Although there are many data visualization tools on the market, Looker stands out from the crowd, thanks to LookML.

It’s a sophisticated data modeling layer that allows analysts to manipulate data. They can use it to write SQL expressions. The software can utilize this code to generate SQL queries over and over again. These queries can create tiles and looks, which can be used for real-time data visualization thanks to the software’s dashboards.

One of the drawbacks of the product is that you’ll need SQL knowledge to use it, and loading data can be slow at times.

However, there’s a solution for the latter. You can configure Looker to send you scheduled reports of the metrics you need.  That way, you can get business insights straight into your mailbox monthly, weekly, daily, hourly, and even by the minute! Although I doubt someone will use the latter, instead of waiting for the viz to load.

And while on the subject, I don’t know about you guys, but I love a neat and tidy workspace. That’s one of the many things I liked about Looker. Most data visualization programs can make it difficult to find whatever you are searching for.

Well, not Looker.


The software has a feature called “Boards.” There you can organize all your dashboards and looks by creating various categories. That way, you and your teams have a central place to work on the data. Moreover, the boards are customizable, and you can tailor them to suit each employee.

Naturally, like other BI tools, Looker lets you set up role-based access. Now everyone can see only the data they are entitled to.


One of the things I like about this visualization program’s latest release (Looker 7) is that you can share the data from Looker directly to Slack. That happens via the out-of-the-box integration. That way, you can instantly collaborate with your team members.

You can find many other third-party apps in the Looker Marketplace or use Zapier to integrate Looker with other tools.

Looker Marketplace

This is one of the coolest features in the new version. You can access many integrations, applications, plugins, etc. via the marketplace. It also offers Looker content created by the software’s community.

Not many data visualization tools offer such centralized locations that house such a variety of user-built enhancements. For instance, if you want to create a sunburst view from a dataset, you don’t need to start from scratch. You can find that someone else has already done it and uploaded it to the marketplace. Needless to say, this is a huge timesaver.

Looker Visualization Capabilities

You can find the answers to your business questions via Looker’s Explore tab. In there, you’ll find all your data and use various dimensions and measures to display it. Visualizing data is a breeze, and you can apply a variety of filters to get precise results. You can save these visualizations to any space or dashboard.

Although Looker won’t receive the “best data visualizations” award, the tool does offer numerous views:

  • Table
  • Column
  • Pie chart
  • Bar chart
  • Scatter plot
  • Line plot
  • Area plot
  • Single value
  • Map
  • Funnel
  • Timeline
  • Donut

So you can see for yourself – there are enough options to display the data in a way everyone can understand it.

Like the other data visualization solutions, Looker lets you build dashboards. They are interactive, and you can create as many as you need for the different teams in your organization.

You can even create storytelling dashboards, and you can enrich them with text. That way, decision-makers can gain valuable insight into what their best-selling product is, for example. Looker gives you the ability to create an in-depth analysis of the overall business. You can also drill down to a specific client.

Ease of Use

Looker isn’t the easiest to use the software, and you’ll need SQL knowledge to use it efficiently. Also, the company uses specific terminology like “looks,” “views,” and “explore,” so it can be confusing if you’ve used another data visualization software before.

However, building visualizations is as easy as it gets with Looker’s drag and drop UI. And if you need any help, you can reach out to support or check the website’s knowledge base.

Support and Resources

The website offers a rich knowledge base that includes a blog, whitepapers, guides, and all the documentation you might need.

Additionally, there are more than 140 webinars and videos that can guide you through your journey. And if you need help, you can always reach out to Looker’s customer support.

You can contact the reps via email or the software’s built-in chat feature. Overall, the company offers excellent support, and you’ll be able to get the help you need.

Looker Pricing

The data visualization software’s price isn’t publicly available, and you’ll have to request a quote.

Looker’s pricing is based on several factors, like the number of users and the scale of your deployment.


In a nutshell, Looker is a robust BI tool with excellent and interactive data visualization capabilities. It’s somewhat challenging to get used to it. But once you do, you can unleash your analytical superpowers with a blast!

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Best for: Users looking for an affordable solution.

5. Power BI


Microsoft AI

Excellent for Excel and PowerPoint users

Microsoft’s Power BI is an excellent piece of data visualization software that comes with an affordable price tag. It’s an excellent tool for business intelligence, reports, and visualizing data. Moreover, you can create machine learning models and Microsoft’s AI can help you with the data preparation. Additionally, Power BI offers a generous 60-day trial.

Power BI Free Trial

You can use this data visualization software for free as a self-service BI tool. When you decide to upgrade to Power BI Pro, you can test the paid version for free for 60 days. No credit card required.

Power BI Overview

Power BI is one of the well-known and respected names in the industry. Not because it’s a Microsoft product, nor it’s because it offers a free account. The reason is that it’s a great tool for business intelligence, reports, and visualizing data.

Moreover, when searching for (big) data visualization jobs, Tableau or Power BI-proficient is a must-have skill.

Anyways, Power BI is an end-to-end BI and data visualization software, that comes with an affordable price tag, many handy features, and decent visualization capabilities. That’s why companies like HP, Rolls-Royce, and Adobe are using Microsoft’s software to transform raw data into business insights.

So, without further ado, let’s jump right in.

Power BI Features

If you’ve ever used a Microsoft product (and more than likely you have), you’ll feel right at home with Power BI.

The UI is similar to many of Microsoft’s products. That said, it can be a bit overwhelming if you haven’t used any of them before. However, the interface is quite intuitive, and you won’t face any major challenges while using Power BI.

Next up is importing the data. You have a wide array of sources available, including SQL databases, files, online services, etc.

Once you have your data set loaded, you can use Microsoft’s data visualization software to create charts and graphs in no time. The drag and drop UI is great. When you’re done, you can add these visuals to a dashboard.

Now, I didn’t experience it first-handed, but some of Power BI’s users reported issues when combining data from various sources into one dashboard.


Microsoft’s data visualization tool allows you to set role-based access and has a collaboration module. Additionally, there are mobile apps for both Android and iOS devices.

And since I’m a big fan of machine learning and AI in particular, I have to mention the Microsoft AI. It’s integrated within Power BI, and it can help you with the data preparation. On top of that, you can build machine learning models to find trends and insights quickly.

To top it all, you can integrate this data visualization software with other Microsoft products, like Power Apps and Power Automate. They can help you build custom apps and automate workflows. That way, you can improve the overall performance of your business.

There aren’t any flashy, mind-blowing features like smart bulbs (Sisense), but Microsoft delivers all the features you’d need from a BI and data visualization app.

Now you get to see what’s more under Power BI’s hood.

Power BI Visualization

Power BI’s visualization capabilities are on par with the best data visualization trends in the industry. The software comes with more than 25 visualizing options, including:

  • Charts
  • Maps
  • Treemaps
  • Funnels
  • Gauges
  • Cards
  • Tables

And more!

You can also create your own visuals by using Python or R. The created widgets are interactive, and you can drill down into details with a single click.

One of the things I like about Power BI is that once you get the hang of it, visualizing data doesn’t take a lot of time. The map I did with Tableau took less than a minute with Power BI.

To top it all, the different widgets are interconnected within the dashboard. For instance, imagine you have a chart and a map in your dashboard. When you click on profits on the chart, the map will update as well, showing you only the profits by region.

Visualizing data in such a way isn’t unique to Power BI alone. However, it is a great feature to have since it gives you different visuals for the same information.

Power BI Ease of Use

Creating simple visualizations from prepared small data sets is a no-brainer with Power BI.

However, this isn’t the easiest-to-use visualization program on the market. There will be a learning curve for newcomers, and even some experienced users may find the software complex.

Thankfully, once you get the hang of it, you’ll see that Power BI isn’t such a difficult software to master.

Power BI Support and Knowledge Base

Power BI’s website offers an extensive knowledge base with all the required information.

After all, this is Microsoft we’re talking about, not some small unknown entity.

You can find tons of resources that will guide you through your Power BI journey, including hundreds of video tutorials and webinars.

Naturally, one of the best data visualization tools on the market has an active and massive community. In case you face any challenges, you can ask your peers for help.

And on top of that, you have Microsoft’s stellar support team to help you in case none of the options above helps. Unfortunately, you can take advantage of the company’s professional support only if you are a Power BI Pro user.

Power BI Pricing

There are two things that I like about Power BI’s pricing.

  • Firstly – it’s transparent. You’ll pay a fixed price for Microsoft’s data analytics and visualization tool.
  • Secondly – it’s way cheaper than other data visualization tools.

Power BI has three plans:

  • Power BI – free for personal use, and it includes the software’s core functionalities.
  • Power BI Pro – $9.99 per user per month. It includes all of the solution’s features, except for the advanced ones – like AI-powered data modeling, big data analytics, etc. There are also some storage and file size limitations.
  • Power BI Premium –  $4,995 a month per dedicated cloud compute and storage resource. This plan unlocks all of Power BI’s features.

All in all, Power BI’s price tag is one of the reasons why so many professionals choose this software over other BI tools.


In a nutshell, Power BI delivers everything you’d need from the best data visualization software. Its price, data modeling, and visualization capabilities turn this tool into an excellent solution. If you don’t mind its complexity and the learning curve, that is.

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Best for: Animated data visualizations.

6. FineReport

Numerous visualization options

Good mobile apps

Free version

FineReport is an excellent 3D data visualization software that can create mind-blowing animated visualizations. The app has more than 50 styles of visualizations and it allows you to create large-screen and TV dashboards, in addition to the traditional ones. Also, Excel-proficient users will find FineReport quite easy to use. On top of its impressive feature set, this software also offers excellent mobile apps, that come with numerous functionalities.

FineReport Free Trial

This software for data visualization is free for personal use, and you can test it for as long as you like.

FineReport Overview

FineReport is a business intelligence and reporting tool with superior interactive data visualization capabilities. It’s an efficient Java-built software that comes with data entryintegration, and visualization features.

The company has been on the market since 2006, and today, it has more than 8,400 clients worldwide. Among them, you’ll find businesses like Nike, IBM, Alibaba, and Huawei.

Sounds promising, right?

Let’s see what lies underneath!

FineReport Features

The first thing you’ll notice in this interactive data visualization software is the Excel-like interface. It’s great for experienced Excel users. You can easily create visualizations by dragging and dropping data into the sheets.

Overall, FineReport’s UI is easy to use and intuitive. Beware, though – you’ll face some minor bugs along your journey. Also, you may find some Chinese words from to time, but I guess that future updates will fix this issue. However, you can use the software easily, since all of the main features are in English.

Naturally, all data visualization tools have to integrate data from somewhere to transform it into insights. FineReport can use data from a wide variety of sources, including relational databases, text files, MongoDB, and much more.

You can also combine data from different sources. This comes in handy when you want to get the full picture of your operations. Also, thanks to the Excel-like interface, you can manually enter large amounts of the data directly in FineReport.

Once you have your datasets integrated, you can generate visualizations and reports. You can export the latter in a variety of formats, including PDF, Word, Excel, SVG, JPG, PNG, etc. This advanced data visualization software also comes with a reporting module that can generate and distribute reports automatically.

But there’s more!

FineReport lets you create role-based accounts and set granular permission levels. That way, you can be sure that everyone gets access only to the data they are entitled to.

The data visualization software also offers mobile apps for both Android and iOS devices. They offer many features besides checking your reports on the go. The apps come with a barcode scanner, annotation sharing, positioning, etc.

The apps are still in beta, but they do offer the core functionalities of the product.

Now we move on to the exciting part!

FineReport Visualizations 

This is where FineReport outshines most data visualization solutions. The software’s visualizations are dynamic, interactive, and can blow your mind!

There are more than 50 styles, arranged in 19 categories!

You’ll find everything you need in FineReport – all types of charts, maps, bubbles, and much more. What blew my mind are the 3d visuals. They turn FineReport into excellent animated data visualization software.

One of the visualization options that I love about FineReport is the large screen and TV dashboards.

That way, you can integrate data from a variety of sources. You also get an overview of all your important metrics in real-time on big screens. That’s an outstanding form of information visualization that gives easy access to data to everyone.

And the best part is that each DataViz comes with a responsive design and looks amazing on every device.

Ease of Use

This data visualization software is relatively easy to use. If you’ve never used Excel before, it might take some time getting used to FineReport’s UI. Overall, the learning curve is negligible.

FineReport Support and Knowledge Base

Now, this is where the Chinese company lags behind its competitors. The knowledge base consists of a few documents, explaining FineReport’s features, and several video lessons (about 20). You’ll find some more helpful materials in the website’s blog section, but overall it doesn’t cover everything.

To extract the software’s full potential for business analysis, you’ll need to be in constant communication with the company’s support. Luckily, you can reach out to the reps via live chat, phone, or email. I found them especially helpful and polite. With that said, if you face any challenges while using FineReport, you’ll find the help you need.

FineReport Pricing

This visualization software offers a very flexible pricing scheme. The company’s pricing plans aren’t public, and you’ll have to request a personalized quote.

There is a wide variety of plans, and you can pay per user or feature. Additionally, you can purchase the software’s license for $12,000 that grants you lifetime usage for unlimited users.


In terms of visualization alone, FineReport is without a doubt one of the best data visualization programs on the market. Sure, the software needs some polishing, but underneath the minor bugs lies a powerful tool, that can create some outstanding visualizations.

In a nutshell, if you are ready to go beyond the simple statistical charts and diagrams, FineReport is the spaceship that can take you light-years away.

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Best for: Analytical engine.

7. Qlik Sense


Machine learning

Quick dashboard generation

Qlik Sense Free Trial

You can test this data visualization software free of charge for 30 days. No credit card required.

Qlik Sense Overview

Qlik Sense is the successor of the company’s popular BI tool Qlik View. It’s a robust data analytics and visualization tool that can turn all kinds of data into business insights.

The software has two deployment options – via a desktop client or a cloud-based one. The latter offers two deployment options – on Kubernetes, or using the company’s cloud services.

Qlik Sense comes with a machine learning algorithm, excellent analytical engine, and decent visualization capabilities. As a self-service BI tool, it has all the features you’d expect from such a product. And then some.

That’s the reason why companies like Audi, Canon, Cisco, Deloitte, HP, and many more are relying on Qlik Sense.

Now you get to see what’s behind the curtains of this impressive piece of software.

Qlik Sense Features

When visualizing data, you need one core component – data. Duh.

There are two ways to add it to Qlik Sense. The first option is straightforward, and it allows you to add data from files or connectors. The software offers 40+ data sources, including Oracle, MongoDB, Google Analytics, etc.

However, for more advanced data transformation and manipulation, you can use the built-in script editor to add data.

Once you’ve added the data, the NLP-powered search engine can find whatever you are looking for.

On top of that, you don’t need to search for data in Qlik Sense. This data visualization software comes with built-in AI that can suggest insights on its own. And by using the software, you’ll teach the AI to adapt according to your needs and preferences. And as with any machine learning algorithm, the more data you feed the software, the better results it will provide.

You can add each visualization to a sheet to create a dashboard. It’s incredibly easy, and you can build one in no time. That’s one of the things I like about Qlik Sense – it’s UI is intuitive and user-friendly. There will be a learning curve, but once you get used to the terminology and the interface, you’ll be creating reports in no time.

And the best part is – QlikSense isn’t a query-based BI tool. Everyone can simply search and find the data they are looking for.


When you are finished with your database visualization, you can store it in a space. There are three types of spaces (simply put – folders):

  • Personal – for storage
  • Shared – for collaboration
  • Managed – for sharing your work

You can assign users to different spaces and set up role-based access for each of them.

With Qlik Sense Business, you have up to five spaces to organize and secure your data. The Enterprise edition removes this limit, and you can have as many as you like.

And last but not least, you can use the company’s APIs to embed your visualizations in any app, project, or process. While on the subject, let’s check out Qlik Sense’s visualization technologies that can turn raw data into actionable insights.

Qlik Sense Visualization

Although the software’s visualization capabilities won’t blow your mind, it’s still a decent solution for visualizing data.

With Qlik Sense, you can present your data as a:

  • Bar chart
  • Box plot
  • Combo chart
  • Distribution plot
  • Gauge
  • Histogram
  • Waterfall chart
  • Map

However, although there are several options, the software lags behind in terms of customization capabilities.

Still, the software will allow you to show off your data visualization techniques and create some great dashboards!

What I like about Qlik Sense is that the software automatically adjusts your shared dashboard to fit on any screen. That way, it looks the way it’s supposed to, no matter what device the viewer uses.

Additionally, the dashboards are interactive and use real-time data. That way, if you change something in your desktop app, the shared panel will update instantly.

But wait!

It gets better!

Since we live in a world where data visualization tools need to be able to tell a story, Qlik Sense won’t disappoint. You can share multiple viewpoints, enrich them with context, and the end-users can drill down into more details.

Ease of Use

I’ve already mentioned a couple of times how easy it is to use this software. The UI is intuitive, clean, and simple. It provides you with easy access to all the tool’s features. I know big data visualization sounds scary to newcomers, but Qlik Sense makes it rather simple.

Don’t get me wrong, though – first-timers will need some time to get used to the software and its terminology. But the learning curve is almost negligible.

Support and Resources

Qlik’s website offers a rich library, with detailed step-by-step explanations of the software’s features.

There’s also an active community where you can get help from your peers. There are also quarterly webinars. The company’s YouTube channel has hundreds of videos that can guide you through your Qlik Sense journey, too.

Still, if you encounter any issues with the software, you can reach out to customer support. You can contact the reps via email or phone. They reply relatively fast. A bit of advice, though – if you are using the trial, you’ll be better off finding help from the community. If you want your issue resolved quickly, that is.

Qlik Sense Pricing

Although Qlik Sense is one of the best data visualization software, it’s pricing is quite reasonable. The company has two pricing tiers:

  • Qlik Sense Business – $30 per user, per month. This plan offers all the software’s features except for API integrations. You’ll also have a limited number of shared spaces, and SaaS deployment capacity.
  • Qlik Sense Enterprise – $70 per user, per month. This plan includes all the features and twice the SaaS deployment capacity of the Business one. Additionally, for users who’ll only “consume” the visualizations, the price is $40 per user a month.

The company also offers several add-ons that can boost Qlik Sense’s efficiency, but they’ll cost you extra.


In a nutshell, Qlik Sense is among the best data visualization software out there. You won’t be able to create mind-blowing visuals, but it does deliver easy-to-digest information in a simple, yet effective manner. And after all, that’s the primary purpose of such a tool.

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Best for: Automated report delivery.

8. Chartio

Robust tool


No SQL knowledge needed

Chartio is a powerful data visualization tool that comes with an alerting module, automated report delivery, and numerous integrations. It’s a robust solution that can help you generate great-looking dashboards. One of its biggest pros, however, is that you don’t need to know SQL to use it. Moreover, this amazing software gets regular updates each month. That way, you'll always have an up-to-date tool for data visualization and analysis.

Chartio Free Trial

You can test this visualization software for free for 14 days. No credit card required.

Chartio Overview

Chartio is a cloud-based data analytics and visualization tool that has been on the market for several years now. Among the names of its clients, you’ll find brands like Gap, Shazam, and Udemy.

It’s a powerful BI tool with decent visualization capabilities. Out-of-the-box you’ll find many data source integrations, forecasting and alerting modules, and automated report delivery.

In addition to an already impressive feature set, the software is great for professionals without SQL knowledge. The data visualization software creates queries thanks to the in-house developed visual version of SQL. That way, creating visualizations is more accessible even to non-tech savvy employees.

Now let’s see why Chartio deserves its spot on my list.

Chartio Features

Okay, let’s start with data integration.

Chartio can connect to several data sources, including MySQL, Google Analytics, Oracle, Salesforce, and much more. Overall, the number of integrated data sources isn’t mind-blowing, but it covers the most popular ones. You can also blend data from various sources into one chart.

Once you create your first chart, you can configure the visualization software to send it as a report. As a fan of all features that can save time, I found Chartio’s automated report module quite good. Reports can be delivered via email on a scheduled basis, and you can configure the recipients. They can be an individual or an entire team.

Naturally, you can share the dashboards with your team and set up access permissions. Moreover, there’s a built-in collaboration module that lets your team members share their comments within the software. If you prefer using Slack, Chartio’s got you covered – there’s an out-of-the-box Slack integration.

This data visualization software also comes with an alerting module. You can use the granular filtering options to configure thresholds and get alerted via email for any anomalies or sudden changes.

There’s also one more fun feature – you can change the interface’s color scheme. It’s far from a decisive factor, but it improves the overall experience.

The icing on the cake is that the software gets regular updates each month. And its been like that for the last few years!

Chartio Visualizations

Once you have your data prepared, this visualization program can help you turn it into easy-to-digest widgets. You can then combine them in a dashboard.

The visualizations themselves aren’t that many – about a dozen. Chartio can turn your data into:

  • Tables
  • Single values
  • Bullets
  • Pies
  • Area, bar, and line charts
  • Box plots
  • Scatter and bubbles
  • Geographic map
  • Heat map
  • Funnels

However, although the software’s visualization capabilities won’t blow your mind, the software’s strength lies in the data filtering. You can use numerous filters to extract the information you need at a granular level.

Even though this data visualization software can’t create amazing 3D effects and visuals, the dashboards look great.

Although I like the software’s filtering capabilities, I find it lacking on the visual side. There aren’t many customization options, and sometimes the visualizations didn’t show correctly. Thankfully, a refresh fixes the issue.

You can download your charts as a CSV, PDF, SVG, or PNG. You can also save your dashboards as a PDF or CSV.

Ease of Use

At first glance, you may find Chartio a bit overwhelming. Like with many data visualization tools, you’ll need some time to get used to it. Thankfully, its intuitive drag and drop UI will help ease the learning process.

Support and Knowledge Base

Chartio’s website offers a rich knowledge base, including the software’s documentation and an extensive tutorial section. On top of that, there’s a data school library! It includes several books that can teach you the ABCs of data management.

Additionally, the company’s YouTube channel offers dozens of videos, including how-tos, webinars, and tips.

All in all, there are plenty of resources to help you figure out this data visualization software.

If you need help from Chartio’s experts, you can reach out to them via email or the built-in live chat. Overall, the reps are friendly and helpful.

Chartio Pricing

This data visualization software offers three pricing plans:

  • Startup – $40 per user a month. You’ll need at least five users to opt for this plan. It includes unlimited charts and dashboards, scheduled email reports, data stores, email support, CSVs, and direct database connections.
  • Growth – $60 per user a month (a minimum of five users). This plan unlocks live chat support, alerts, and direct data warehouse connections to Amazon Redshift, Google BigQuery, Panoply, and Snowflake.
  • Premium – you’ll need to request a quote for this one. In addition to everything from the Growth plan, you’ll gain access to SAML authentication, advanced query log, embedding, and API access.

The Premium plan’s price isn’t public. However, many Chartio users complain that enabling embedding (meaning upgrading to Premium) turns the software into a rather pricy solution.


In a nutshell, Chartio is among the best data visualization software on the market. It isn’t flashy, and its visualization capabilities won’t blow your mind, but it’s a reliable and robust solution. Most importantly, it gets the job done efficiently.

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Best for: Simple-to-use tool.

9. Geckoboard

Ease of use


Excellent support

Geckoboard Overview

You’ve seen some well-known names in this top data visualization software list. Well, our ninth spot goes to a less-known contender. This small London-based company has some big clients – Airbnb, Ikea, and Monday.com, to name a few. If you haven’t heard of the latter, it’s one of the best project management software out there.

Unlike other data visualization tools on this list, Geckoboard is a cloud-based solution that focuses on creating TV dashboards. Moreover, it does so in a user-friendly and efficient manner. It’s not like any of the BI tools on this list. In fact, it’s not a BI tool at all.

Geckoboard’s sole purpose is visualizing data and displaying it on a TV. It’s not a robust, end-to-end solution, but its real-time dashboards and ease of use make it one of the best tools on the market.

Geckoboard Features

The first thing you’ll notice when you launch Geckoboard (I gained access to the new beta) is a blank, blue screen. All you have to do is to populate it with widgets.

To do so, you’ll need to connect to a data source.

The software comes with 60+ integrations, including MailChimp, Facebook, HubSpot, and Excel.

Once you have your data, creating a dashboard is a breeze.

You can share it via a link, or display it on a TV. The TV dashboards display real-time data, and you can set up automated dashboard rotations. That way, the data visualization software can show all the important metrics without the need to create one overwhelming dashboard.

If you choose to share your data via a link, you can set up simple role-based access. That way you can decide who can view or administer the dashboards. You can also limit access to specific IP addresses, which is handy in terms of security.

And speaking of security, Geckoboard uses AWS for its hosting. And Amazon takes its cloud security very seriously.

This visualization software doesn’t offer a ton of features. It does deliver on its promises though – it presents real-time visualizations of the data you need. That way, you can easily keep track of your goals, KPIs, etc.

Let’s have a look at how it can make raw data shine.

Geckoboard Visualizations

Out-of-the-box you can visualize your data as numbers, gauges, tables, and leaderboards. Additionally, there are several options, like line, column, and bar charts.

You can configure success and warning levels and set goals. That way, you can have a better overview of your company’s performance.

In addition to the out-of-the-box widgets, this data visualization software lets you create custom ones.

And that’s where the fun begins!

You can create maps, funnels, pies, and much more.

The widgets are customizable, and you can fine-tune them to suit your needs.

What I like about Geckoboard is that its visualizations look great no matter the device – be it a smartphone, laptop, or TV. You can also embed them on a website, although that may not deliver perfect results. Still, keep in mind the software’s purpose is to display the information on TVs.

Ease of Use

This data visualization app is the winner in this category.

The software doesn’t come with so many features, compared to other tools on this list. That means you won’t get distracted or confused by the additional options.

If you’ve ever used a computer and have a basic idea about data, you’ll be creating widgets and dashboards in no time. The drag and drop and intuitive UI makes using Geckoboard a walk in the park.

Geckoboard Support and Knowledge Base

The website doesn’t offer an extensive database, but it has the basics covered. Then again, the software’s ease of use ensures you won’t face any challenges.

There are also several videos with tips about using Geckoboard. Still, the website’s knowledge base can’t compare to the others on this list. And the best part is, it doesn’t need to.

However, if you face any challenges with this data visualization software, you can reach out to support. The software has a built-in live chat function, and the reps are available 24/5. You can also send an email when the live chat is unavailable during the weekends.

Overall, the rep I talked to was amazing. He was polite, helpful, and replied fast. Thumbs up!

Moreover, the user-written data visualization software reviews I read confirm my impressions – the company offers excellent support!

Geckoboard Pricing

This visualization program offers four pricing plans. The following prices are for annual payments. Should you choose month-for-month payments, it will cost you 20% extra.

  • Basic – $31 per month. Up to 2 dashboards, 1 TV, and 1 user. This plan doesn’t include database integration, sharing links, and mobile access.
  • Team – $127 per month. Up to 5 dashboards for unlimited TVs and users. This plan includes all the software’s features.
  • Team Plus – $199 per month. Up to 10 dashboards, unlimited TVs, and users.
  • Company – $479 per month. Unlimited dashboards, TVs, and users. Additionally, you’ll get a dedicated rep.

The company also offers discounts for non-profits and charities.


To summarize, Geckoboard does an awesome job of visualizing data. Sure, it’s not a robust tool like the other data visualization tools on this list, but it delivers on its promises. If you need to make data available to all your team members in a beautiful fashion, Geckoboard is the right tool for you.

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The Benefits of Data Visualization Software

Well, that was a long list, wasn’t it?

Trust me, it was worth it.

I’m sure you’ll find the tool you’ve been searching for among the ones mentioned above.

And for those of you who aren’t convinced about the advantages of using a data visualization tool, I’ve prepared the next paragraph.

In 2022, data on its own is chaos.

Today, every individual creates about 1.7 megabytes in just a second. That’s about 146.8 GB a day!

So keep in mind there’s a dataset containing information about you, out there. It includes what socks you like to buy, where do you buy them from, how do you pay, how often do you buy them, how you get to the store, and so much more.

But how can this data help your favorite sock-selling company improve your experience while making more profit?

Benefit #1 – Better assimilation of information

Our brains process visuals much faster than text. If a picture is worth a thousand words, then the data visualization software can narrate millions of words in a single viz.

It’s way better than traditional reports, and it can combine data from a variety of sources into one easy-to-digest chart, for instance.

So, let’s get back to our sock-selling company. John is its CEO. He sells socks worldwide.

How could John know that his company’s white male socks aren’t selling that well in Spain? And that Spanish women adore red ones?

To get that info, John (who is busy as hell) has to sit down, bury himself in reports country by country, and realize that he has to make some changes.

Needless to say, John doesn’t have the time or the nerves for this tedious task. Instead, a data visualization tool can combine the data of his sales, inventory, profit, etc. and display it on a map.

How cool is that?

Moreover, he canаhim if a particular item sales drop or any other anomaly occurs.

That’s just a small example of how easy you can see your business operations at a glance, instead of drowning in reports. Moreover, visual perception allows our brains to assimilate information much faster.

Benefit #2 – Identify trends quickly

By using a data visualization app, you can easily find the latest trends. Each business gathers mountains of data. That means new opportunities can fly out of the window if not noticed on time.

If you are using a traditional reporting system, you could easily miss the forming trends.

For instance, if you are focused on a seasonal campaign, you may not notice that some of your other products’ sales are steadily increasing over the last quarter. Or that some of your marketing campaigns are doing wonders, while others aren’t worth the investment.

That’s where data visualization tools can help you – you can easily identify any forming trends and take appropriate (and quick) action.

Benefit #3 – By visualizing data you can quickly see the results of your operations

There isn’t a modern business in 2022 that uses a single marketing campaign. There are numerous channels available – be it social media, email, ads, and so on.

The best data visualization software can quickly reveal the effect of each campaign – be it traffic, sales, profits, etc. That way, if you are running several campaigns simultaneously, you can see each one’s effect at a glance.

That leads us to the next benefit:

Benefit #4 – Better planning

Although not every data visualization software comes with a forecasting module, by identifying trends and comprehending the gathered data better, you can plan your future operations more efficiently. Needless to say, that saves both time and money and improves the overall business performance.

Benefit #5 – Drill down into details

The traditional reports can paint an overall picture, which hides a lot of the laying underneath details. On the other hand, a data visualization tool can show you everything – you can drill down into granular details. That way, you can gain better insights into your business. From the sales in a country down to a specific customer’s preferences.

But the most notable benefit is:

Data visualization software makes data understandable by everyone.


Well, if the time has come to choose the best solution for you (your company), let me give you some hints.

How To Choose the Best Data Visualization Software

There are a few simple, but important questions you must answer before purchasing such a tool.

#1 Where is your data?

Most data visualization tools come with numerous out-of-the-box integrations with data sources. However, if the software you’ve chosen doesn’t support your database, you’ll have to consider if you have the technical expertise to import that data (via an API, for instance). Or are you willing to spend more money on platforms like Zapier?

#2 How big are your data sets?

Keep in mind that handling big data isn’t every tool’s cup of tea.

Some of the apps find importing big data challenging, and they become slow. Moreover, the data isn’t displayed correctly sometimes. Additionally, you don’t necessarily need a data visualization tool that can handle large data sets if you are running a small business. Instead, opt for a cheaper solution.

#3 What features do you need?

Sure, it’s great to go with a tool that offers automation, forecasting, machine learning, and awesome visualization capabilities.

However, these features don’t come for free.

Moreover, you may not need them. If you are simply looking for the best data visualization software for bar graphs, you don’t necessarily need too many additional features.

Instead, consider what you really need from the software. The data visualization tools reviewed above can all create great visualizations and come with a variety of features. It’s up to you to choose the one that will serve your business needs the best.

#4 How much money are you (or your boss) willing to spend on such a solution?

Here you must take an awful lot into account. It’s not the software’s price alone.

You have to consider any add-ons that you might need, the number of users who will use the software, etc. Keep in mind that in most cases, you’d need to pay the viewer’s seat as well.

Additionally, you should plan ahead. If your organization expands, will the product be able to scale with it?

#5 Can I use the software from a technical standpoint?

Although this might seem as a stupid question, I assure you – it’s not. You won’t believe the number of users who are struggling daily with the data visualization software they have to work with.

If you have SQL knowledge, for instance, Tableau is an excellent tool. However, if you need help from IT every time you have to create a report, it may not be the best solution for you.

Thankfully, all of the data visualization tools reviewed above offer a free trial, so you can test and evaluate them on your own.

The list can go on and on and include mobile apps, role-based access, filtering, data cleansing, and much more. It all depends entirely on your specific business needs.

However, the questions above are universal, and answering them will help you choose the best data visualization software for you.

Well, that’s about it.

Just a few more words, before I let you go.

Wrap Up

The data visualization market is huge, and it’s going nowhere but up.

In fact, it’s set to grow by an impressive CAGR of 9% until 2024.

This stat isn’t surprising considering the vast amounts of data businesses need to analyze.

That’s why the demand for such professionals is increasing.

And all professionals need the right data visualization software to perform their duties.

But finding the one isn’t an easy task. There are many tools out there, and you can easily get fooled by flashy commercials and aggressive sales reps. Thankfully, I’ve saved you both time and nerves, by finding the best ones for you.

With that said, you’ve already seen which are the best data visualization tools out there. Now it’s up to you to select the right one, make your life easier, and your audience happy.

Good luck!


What is data visualization software?

Simply put, data visualization software is a tool that transforms raw data into a visual format. That way, instead of drowning in rows and columns of information, you can view your data as a chart, pie, map, or anything else.

This makes the data easier to digest and can offer insights into business operations that a typical report can’t.

What is the best software for data visualization?

Here are the best data visualization software:

  • Zoho Analytics
  • Tableau
  • Sisense
  • Looker
  • Power BI
  • FineReport
  • Qlik Sense
  • Chartio
  • Geckoboard

Is Excel a data visualization tool?

In essence, it’s not – Excel is a spreadsheet program.

However, Excel has a lot of visualization capabilities. It can create charts, pies, pivot tables, scatters, bubbles, and even maps!

So technically speaking, Excel is data visualization software. But you won’t find many professionals using it for this purpose.


Deyan Georgiev

Deyan Georgiev

Deyan has been fascinated by technology his whole life. From the first Tetris game all the way to Falcon Heavy. Working for TechJury is like a dream come true, combining both his passions – writing and technology. In his free time (which is pretty scarce, thanks to his three kids), Deyan enjoys traveling and exploring new places. Always with a few chargers and a couple of gadgets in the backpack. He makes mean dizzying Island Paradise cocktails too.

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