Thryv Review

Romj Amon
Romj Amon

Updated · Oct 18, 2022

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This all-around client experience platform could be the only subscription you need to run your small business. But could it really replace all other standalone solutions out there? Find out the truth in this Thryv review.



Marketing Automation


Inventory Management




Billing Options

Monthly and semi-annually

Mandatory Contract

6 months

Free Trial

3 days

Money-Back Guarantee



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Thryv logo


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Best for: Local business owners in the United States

Strengths Well-rounded feature set
Strengths Flexible pricing
Strengths Free trial
Strengths Complimentary business tools
Weaknesses Not so intuitive functionality
Weaknesses Limited industries
Weaknesses Six-month contract
Weaknesses No refunds

What Is Thryv?

Thryv is an end-to-end client experience platform.

In layman’s terms, it tries to be everything a small business needs in order to succeed. Web design, search engine optimization (SEO), omnichannel marketing, customer relationship management, payment processing – you name it, it probably does it.

With a user base of 40,000+ customers, Thryv generally works with small businesses in the home services, health and wellness, and legal industries.

It’s primarily browser-based, but it also has apps for macOS, iOS, iPadOS, and Android.

Thryv, Inc. has been in business for 41+ years. Accredited by the Better Business Bureau since 2018, it boasts an A+ rating. It also has an average score of 4.54 out of 5 stars in user-written Thryv reviews.

As a subscription, it has no fixed price. You pay for what you use and need to take your company to the next level. While you can’t cherry-pick features at the moment, there are add-ons at your disposal to beef up your chosen package.

Thryv Features

There’s a lot to unpack. So, let’s begin!

Business Listing Management

Thryv makes it easy to create, claim, and transfer your business listings across 40+ sites.

As a Google Premier Partner, it can speed up the normally time-consuming profile verification process. You can manage your Google My Business listing without leaving the software, so updating your info should be painless.

To enhance your local SEO, you can tap Thryv’s team of experts to optimize your business on Google daily. They can ensure that your profile, calls to action, and web content are coherent for increased engagement and conversion.

Client Portal

The Thryv software comes with a personalized customer login area. Apart from facilitating communication, this web portal can handle bookings, process payments, and more. It can be instrumental in converting new leads and nurturing repeat customers.

Professional Website Creation

If your business doesn’t have a site yet, Thryv can make you one in-house. Its on-staff web designers use no cookie-cutter templates. So, you can rest assured that your site will have a distinct character.

However, as evidenced by other user-written Thryv software reviews, launching your site could take weeks. So, manage your expectations accordingly.

For an extra fee, Thryv can optimize your custom site to dominate the desktop and mobile SERPs.

Video Marketing

If you operate in the US, Thryv can help tell the story of your brand through various video assets. Among others, it supports custom-built and automatically generated media, social media ads, website backgrounds, and animated email GIFs.

High-quality, customized video content can make your brand stand out. So, doubling down on it can yield great results.

Social Media Marketing

Thryv is also useful for marketing on Facebook, Twitter, Instagram, and LinkedIn.

Besides rendering all of your accounts conveniently manageable, it lets you share content instantly or schedule it in advance. It has 500,000+ editable canned posts to draw inspiration from.

Furthermore, it can analyze what your competitors share online and use the insights to help enrich your own content.

Additionally, you can interact with your fans and followers by leaving a comment, sending a reply, or responding to a review straight from the Thryv app.

Through Full-Service Social, you can mobilize its copywriters to craft fresh content every month. With Social Boosting, Thryv can ensure that your post reaches a wider audience to increase your engagement and following.

You should note, however, that these advanced Thryv features would cost you extra.

Team Scheduling

On Thryv, you can add multiple team members, sync their calendars, and help them perform their tasks more efficiently. This scheduling feature can also help keep things in order.

Event Registrations and Appointments

With Thryv, you can accept registrants for events like classes and address their appointment needs every step of the way. You can dictate how and when they can book, and include in-app payment capability.

With the ability to sell event packages, you can keep your calendar full, generate steady revenue, and foster attendee loyalty. Thryv can also send automated reminders to reduce no-shows.


Thryv lends its CRM feature to personalization. With its custom fields, you can search, filter, and tag your leads with ease. You can seamlessly migrate data from Google Contacts or import it manually using a CSV or Excel file.

To provide additional details about your contacts, Thryv can scour the internet and grab more information from their social profiles.

If your business operates in the healthcare industry, strongly consider Thryv Secure. This Thryv CRM add-on can help safeguard your data and be HIPAA-compliant.

Due to its multi-dimensionality, it’s an apt solution you switch to when graduating from simpler apps like Less Annoying CRM. 

Customer Communication

Thryv gives you a unified inbox for all of your two-way communications, ranging from emails to text messages.

It displays all conversations in individual customer-specific threads to never lose sight of past correspondence. It allows you to set up automated reminders via email or text too.

Not only can your team go back and forth with your customers more effectively. You can also have 100% visibility of everyone’s interactions for quality assurance.

Document Storage and Sharing

Through the Client Portal, you can request documents from your contacts and upload them simultaneously. With the right plan, you can enjoy unlimited storage.

This software supports the most common file types, including:

  • Text documents
  • Spreadsheets
  • PDFs
  • Images
  • GIFs
  • ZIP files

At the time of writing this Thryv CRM review, it can’t handle video, HTML, and executable files yet. But compressing unsupported files into ZIP files is a neat workaround.

Moreover, you can edit docs on Thryv. And if another party makes any revisions, the software will always show the latest document versions.

Sales and Payments

Using Thryv, you can generate interactive estimates, invoice customers, and send reminders for overdue bills.

In terms of payment, it can process PayPal, Stripe, Square, Apple Pay, and Google Pay transactions. Its rate ranges from 2.2% to 2.9% plus $0.30 per payment.

There’s no need to open a new bank account. You can move the funds to an existing one of your choosing.

This business software vendor takes different measures to secure payments and combat fraud. Being PCI-compliant is one of them.

If your business is registered in the US, you can use ThryvPay too.

Is this Thryv payment solution legit?

You’ll find out more about it in a few.

Email and SMS Marketing Automation

By leveraging Thryv’s automated email and SMS marketing capabilities, you can conveniently touch base with your customers.

You can create compelling one-off announcements and send them when the time is right to spread the word about promotions.

When it comes to trigger-based campaigns, you can quickly launch one using a template or build one from scratch.

In addition to pre-built social posts, Thryv has a large library of pre-made emails and text messages. Irrespective of your industry, there’s a good chance you can find suitable ready-to-send templates for every occasion.

To measure the success of your automated Thryv marketing campaigns, you can glean insights from its detailed analytics data.

With access to various engagement metrics like views, opens, and clicks, you can sustain what works and improve what doesn’t.

To get more leads through your site, you can take advantage of Thryv’s customizable widgets. The company can help you cover the bases and build your SMS list the right way.

In terms of emails, Thryv doesn’t disclose any sending limits since they’re negotiable. You can’t get a hold of leads for sale on the platform, though. You have to organically grow your mailing list.

Reputation Management

With the Thryv software, you can view and manage reviews of your business on major sites. You can receive notifications when there are new testimonials and privately reply to reviewers without leaving the app.

To solicit testimonials, especially from satisfied customers, you can use Thryv’s email templates to make a compelling request. Convincing happy campers to put in a good word for your brand can boost your online reputation.

If you find any spam or inappropriate reviews, you can ask the Thryv team to investigate. If necessary, it can take action before they blemish your brand’s image.

Likewise, this software can tell you how your brand stacks up against four local rivals of your choosing on SERPs.

Using Competitor Watch, you can compare your business with others by analyzing key figures like average ratings and rankings. This Thryv feature doesn’t cost extra since it’s one of its basic functionalities. 

Hub by Thryv

Built on top of Thryv, Hub is a collection of turnkey business apps designed for managing up to 500+ locations.

This multi-location and franchise software solution can track and consolidate critical data in real-time, all under the same roof. That way, you’ll be able to access instant analytics-based insights across the board.

Other than seeing your strongest and weakest locations at a glance, you can also view the numbers of individual branches.

When it comes to brand messaging, you can easily standardize it for consistency. You can equip your locations with the tools they need to deliver the level of customer experience you expect.

With Hub’s Lead Router, you can compile all of your leads in a single dashboard. And you can match your contacts with the best locations to fine-tune your conversion efforts.

Business Logo Creation

With this add-on, you can get a professionally designed and unique business logo. Since you’ll be paying for it, you can legally claim ownership of it.

The same can’t be said about freemium logo makers like DesignCap and Canva. Even if you buy a premium plan, graphic design software vendors normally bar you from trademarking your work. Since their digital assets are available to other customers, you risk sharing logo design elements with other brands.

Thryv Leads

This ad package enables you to obtain and nurture leads through omnichannel marketing. Since Thryv uses machine learning, its minimum term is six months. So, it needs time to optimize how it displays ads through various mediums at different times.

To get started, you need a website. A Facebook Business Page isn’t a requirement, but Thryv highly recommends one to advertise on social media. Adding an optimized Facebook page is one of the things you can change after launching the program.

If you meet or exceed your target within at least 30 days, you’ll be able to boost your lead volume.

But how much are Thryv Leads? Your goals would dictate the minimum and maximum spend levels. Thryv bases its estimate on the annual opportunity target range stemming from the historical performance of businesses in your industry. This program doesn’t guarantee results, though.

However, Thryv is aiming at legit leads only.

To keep disreputable characters at bay, Thryv can monitor and shut down sites that permit non-human traffic. It can also sniff clicks and conversations that reek of fraud.

Free Tools

Thryv’s free toolset is designed to help ease the demands of managing the everyday operations of a small business. It’s ever-expanding, so here are 10 of the current solutions it includes:

  • CRM software savings calculator
  • Custom Google review link generator
  • Email marketing assessment quiz
  • Expansion readiness quiz
  • Google My Business optimization quiz
  • Invoice template generator
  • Online experience scanner
  • Payment savings calculator
  • Product and service pricing calculator
  • Virtual events checklist

The nitty-gritty of these tools is outside the scope of this review. But what I could say is they’re quite handy. Plus, they can give you a taste of how workable Thryv is.

Thryv price calculator

Google My Business verification


Thryv is integrable with at least 26 third-party apps, many of which are free to download:

  • Clover
  • Constant Contact
  • Facebook Messenger
  • Mailchimp
  • My Account
  • MYOB AccountRight
  • Shopify
  • Zoom

And more!

While writing this Thryv app review, there were four more connectors in the works:

  • Extended Search Solutions (ESS)
  • FreshBooks
  • Google Business Messages
  • Xero

There’s also a Zapier integration to connect Thryv to 4000+ apps.


ThryvPay is the native credit card and ACH (automated clearing house) payment processing app of the Thryv software.

It’s compatible with macOS, iOS, iPadOS, and Android and perfect for service-driven small businesses and professional service providers.

One of the platform’s free tools – ThryvPay – is teeming with features.

With its customizable settings, you can charge flat convenience fees to offset credit card processing fees. You can impose max allowable credit card limits and collect tips too.

Likewise, you can schedule recurring weekly, monthly, and quarterly payments and offer installment plans for large sums.

Using membership programs, you can empower your customers to pay in advance.

The best part is that you’ll get paid very quickly. Thryv uses Plaid for ACH-related fraud prevention and real-time verification, ensuring there are sufficient funds in the payor’s bank account.

As a result, you can enjoy next–business day funding for all credit card and Plaid-assisted ACH transactions made before 6PM. You can expect the payments completed after the cutoff on the following business day.

So, how much does this Thryv payment solution cost?

It’s not a separate subscription, so you only need to worry about processing fees on successful transactions.

Thryv’s rates are competitive too. Its credit card processing fee starts at 2.9% plus $0.30 per invoiced or keyed transaction. When it comes to ACH payments, the rate is $1–$9 per transaction.

The downside to ThryvPay is that it’s exclusive to US businesses only.

Ease of Use and Interface

Any all-encompassing software is doomed to be hard to navigate at first due to feature-richness. This one is no exception.

In fact, the usual drawback expressed in Thryv reviews is the onboarding difficulty. Considering the number of things you need to learn, it could take you some time to get a handle on it.

Fortunately, your experience is bound to improve over time. It won’t happen overnight, but you’ll feel more comfortable using it after understanding its ins and outs.

From an aesthetic standpoint, I couldn’t help but admire how easy on the eye it is. Its developers have done a superb job at organizing its features and those of its offshoots like ThryvPay and Hub.

Like a Swiss Army knife-like app, Thryv enables you to log in once and view anything with one click. Its dashboard, Quick Actions panel, search bar, real-time reports, etc., are all major timesavers and spell convenience.

Thryv Pricing

Thryv has three custom plans. The company bases its price on a tailored proposal. It would schedule a demo or a phone call to discuss your unique needs and complete your full business profile. Otherwise, its quote builder won’t work.

Despite placing a premium on personalization, Thryv uses a tiered pricing model. The higher the plan you choose, the more functionalities you get.

Let’s look at the highlights of Thryv’s plans.



Two users, Client Portal, CRM, communications inbox, social media posting, and two-way SMS. You can do estimates, invoices, payment processing, competitor research, and limited announcements and automated campaigns. It also includes 20 GB of document storage.



All Plus features, five users, customized auto campaigns, professional web design, auto-generated videos, and 50 GB document storage. It unlocks Full-Service Social and Review Acknowledgement too.



All Premium features, 10 users, unlimited announcements and automated campaigns. You also get Social Boosting and custom professional videos, plus unlimited document storage.

Moreover, you can choose from the following add-ons:

  • Professional business logo creation
  • Google My Business Managed Service
  • SEO
  • Thryv Secure
  • Thryv Leads
  • Extra five webpages

Thryv supports monthly and semi-annual billing options only. Choosing to pay your subscription six months in advance comes with a 5% discount.

Also, onboarding isn’t free. There’s a one-time setup fee, which covers the activation of all the features you need.

And initially, there’s a mandatory six-month contract.

If you discontinue the service within this period, you’ll still have to pay the remainder of your contract. Because of this, there’s no incentive for backing out halfway through your commitment.

On the upside, the contract doesn’t renew when it ends.

At the moment, Thryv offers no refunds. That’s why you’d maximize its three-day free trial to avoid paying for something you don’t want to keep.

Thryv Review – Verdict

Thryv doesn’t have everything – yet. It lacks native solutions for stuff like inventory. But its current range of features and free toolset can already eliminate the need to maintain multiple software subscriptions. 

The problem is that it can be restrictive. This platform isn’t suitable for every industry. Although it has a flexible pricing model, it can get expensive if you have lofty goals.

Its six-month commitment and no money-back guarantee make Thryv a bit of a risky subscription.

That’s why I highly encourage you to capitalize on its free trial. A three-day test drive could suffice to wrap your head around its overwhelming capabilities.


Is Thryv the Real Yellow Pages?


Thryv is different from the Real Yellow Pages, but they’re sister solutions for small businesses.

Thryv, Inc. owns them both. The Real Yellow Pages changed hands after the company acquired YP Holdings in 2017.

How much does Thryv software cost?

Thryv offers three plans with a couple of add-ons. But it has no fixed prices.

Its cost would depend on its team’s proposal during your free product demo. You have to arrange a consultation with Thryv in order to create your business profile. Only then its quote builder could calculate your estimate.

Is Thryv worth the cost?

It can be.

Considering that it’s a viable alternative to a large variety of standalone business apps, it can be a worthwhile purchase.

The caveat is that you have to enter into a six-month contract to give it a whirl. Satisfied or not, you have to finish your commitment and pay the subscription in full.

Thryv doesn’t refund payments, so there’s no guarantee that you’d get your money back if you’re unhappy with the service.

Fortunately, the Thryv team will tell you right away whether its platform is a good fit for your business.

Currently, they serve a limited number of industries. And some of their software’s features are available to US-based small businesses only. So, they won’t pressure you into buying if they can’t meaningfully address your needs.

To learn more about this end-to-end client experience platform, read my complete Thryv review.


Romj Amon

Romj Amon

Romj is a veteran copywriter who used to be a Jack of all trades. Now, he's trying to be a master of one: technology. He jumps down the rabbit hole to size the latest innovations up. As a content contributor for TechJury, he hopes to help you keep up in our fast-paced world with his discoveries.

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