10 Best Call Tracking Software for 2022
Updated: October 05,2022
Knowing where calls to your business originate is a competitive edge you can’t ignore.
This, in turn, allows you to source them back to their marketing source - giving you valuable insight into where your company is most visible.
With so many of these tools on the market, selecting the best call tracking software isn’t easy. To help you choose, we evaluated some of the most popular solutions on the market. We paid particular attention to:
- Call recording
- Reporting and analytics
- Countries available
Considering these, let’s check out the best call tracking options for your business.
Great overall performance
Available in over 80 countries
If you want an all-in-one solution that works in dozens of countries, CallTrackingMetrics (CTM) is a great tool for you.
One of its popular features is dynamic number insertion (DNI) which automatically attributes a specific number to each ad source in your arsenal. This streamlines the tracking of your marketing efforts and helps identify means of improvement.
This call tracking app is also widely popular because it doesn’t just monitor phone calls. It also keeps an eye on all types of messages and forms for you.
This service is one of the pioneers in the industry when it comes to artificial intelligence. CallTrackingMetrics uses AI technology to identify keywords in your calls. Then, the tool automatically decides which action to take next. For example, if a client mentions “cancel” during a call, the AI will inform an account manager about it.
The platform also comes with handy VoIP features such as call recording and whisper.
The high number of local and toll-free numbers ensures CallTrackingMetrics stand out. The service is available in over 80 countries. Very few other solutions come close to that. Also, it uses a GeoContact feature to automatically change the number on your site to the visitor’s area code.
In terms of integrations, CallTrackingMetrics lists 52 top solutions you can use with it. This includes Facebook Messenger, Slack, Shopify, and many others.
Pricing starts at $39/month with the company’s Performance plan. There are two more premium plans with additional features, but you can also build a tailored program to meet your company’s needs.
All default pricing plans include one free month, and new subscribers receive free chat licenses for 30 days. You can also take a one-on-one demo tour to get more familiar with what the platform can bring to your business.
HubSpot ecosystem inclusion
Among other things, Hubspot offers a call tracking app, which gives you tons of options with your calls.
It’s a tool that does all the basics, including prioritizing your daily calls, initiating calls, and recording them with ease. It also ensures you can quickly integrate it with your CRM tool.
As you can imagine, it works best with Hubspot’s CRM platform. It allows you to set up your daily calling queue and make calls directly from your browser.
Additionally, you can make calls from the browser rather than picking up the phone. Whether you’re using a desk phone or VoIP, you can start conversations with just a single click. This makes it one of the best website call tracking software around.
With its all-in-one capabilities, Hubspot can assist in turning your most successful emails into templates and even engage with your visitors via live chat on your website.
Hubspot offers nearly 400 integrations, as one expects from such a widely popular tool. Whether you want to connect it with Office 365 or JotForm, it gets the job done. We should also mention that you can integrate Hubspot’s CRM with other call tracking software.
The tool is part of the company’s Sales hub, and you can start using it for free. To gain access to more advanced features, you need to sign up on the Starter plan, available for $45/month. You can also get the software in the Hubspot Starter CRM bundle.
There are also deals for larger companies, like the Enterprise subscription, available for $1,200/month.
All plans are scalable based on the number of paid users.
Removes background noise
With a market share of over 20%, CallRails is one of the most popular call tracking tools at the moment.
The platform wouldn’t receive so much attention if it didn’t provide all the detailed information businesses require to succeed. CallRail ensures you have a solid understanding of what’s working and what’s not through effective tracking and reporting. It looks at keywords and advertisements and informs you which effort receives the most attention.
It doesn’t only monitor call sources, it also provides essential information such as the caller’s name, location, and number - all that while recording and storing the audio safely. It also matches incoming texts and calls to the marketing effort that led them there.
It achieves this through CallRail’s Visitor Timeline feature, which shows you the client's path on your website before initiating their call. This identifies what source drove them to contact you in the first place and to identify those sources that perform best.
Another advanced call tracking feature CallRail offers is dual-channel recording. It uses two microphones to ensure simultaneously audio from both speakers. Plus, it removes background noise to get better transcription. All this results in high-quality recordings that are easy to evaluate.
Aside from phone calls, CallRail also accounts for text messaging. And it includes numerous functions for maximizing the effectiveness of sent texts.
CallRail lists 47 integrations on its website, including Salesforce, Google Analytics, and AdWords.
The service is available in the US, UK, Canada, and Australia.
If you want the cheapest deal in the CallRail pricing system, you’ll have to set aside $45/month. The plan includes ten local numbers and 500 local minutes, which is impressive. There are three bigger plans available as well.
To see how the platform works before purchasing, you can use the 14-day free trial and get a 20-minute demo from a CallRail expert.
4. Freshdesk Contact Center
Nice VoIP functionalities
Detailed caller information
Freshdesk Contact Center is a call tracking system that is a part of the company’s call center and CRM software.
As businesses continue to explore new ways to operate from a distance - VoIP extends its reach within numerous industries. And that’s precisely what you get with this solution.
The platform offers inbound and outbound calling capabilities, including everything from phone call tracking to conversation recording. However, the company doesn’t specialize in providing call attributes per keyword or for specific campaigns.
Since Freshdesk Contact Center is a multi-level IVR, it can direct callers to the most appropriate service representative, including multilingual and tech-specific support.
If you want detailed information on the caller, Freshdesk Contact Center delivers just that. It provides data such as the caller’s name, the agent they spoke to, call duration, and much more. It can even identify up to 50 events to better understand how effective the call experience was.
In addition, you can analyze queues and identify bottlenecks and caller activity. For example, you can see which users remained on hold and who left the call.
Our tests showed that the Freshdesk Contact Center live dashboard delivers in many aspects. The data available include team performance statistics, and there's an option to audit ongoing calls.
Freshworks includes 44 integrations.
You can buy Freshdesk Contact Center numbers in 70 countries. However, certain countries require customer support assistance for their purchase.
If you want this online call tracking service, you can start using it for free with limited features. Just keep in mind that the plan doesn’t include free minutes. The first paid plan is available for $18/month, and there are two additional plans with more features and minutes per month.
All pricing plans at Freshdesk include a 21-day free trial.
Great ecommerce functions
Reroute calls outside business hours
Use of colors and charts
The name says it all - WhatConverts is all about telling you which are the most effective marketing efforts in your campaign. The tool captures all the calls coming through and traces their source.
Besides tracking every call you receive, WhatConverts also ensures the entire conversation goes smoothly. It includes options that direct callers to a suitable representative. There’s also an option to qualify a call as a lead once the conversation is over.
The geographic call routing feature is also helpful for larger businesses. With it, the platform automatically directs the caller to your closest business location. You can also reroute all calls to a different number outside regular business hours.
The monitoring, management, and downloading of your calls are available at no extra cost. The system even uses DNI to make it easier to track traffic sources.
Furthermore, this call tracking program can help you improve your PPC by identifying the best-performing keywords that translate into phone calls and conversions.
We also really liked how the platform can attach source data to your WordPress ecommerce orders.
The dashboard looks great, with plenty of helpful charts and visuals. Its design allows you to color coordinate graphics with key numbers. However, some options can be a bit confusing.
WhatConverts mentions over 1,000 integrations on its website, and it lists 81 of the most popular among them. There’s also an option to build custom integrations. Once done, the folks at WhatConverts will test and add it to its database.
The provider offers three subscription levels, starting at $30/month for the Plus Plan. It allows you to distribute a limited amount of local numbers and minutes. You can increase these with the Pro Plan or, if necessary, its customizable Enterprise Plan.
You can test out any of the plans with its 14-day free trial.
Free call transcription tool
Trials for paid plans
While tracking calls may be what you’re primarily interested in, ActiveDEMAND is one solution that offers much more.
It’s an integrated business marketing solution that gives control over your campaigns, along with comprehensive reporting tools. And like with everything at ActiveDEMAND, its call tracking system is thorough.
The platform has a keyword-based tracking feature that informs about your visitors’ search details to identify how they navigated to your site. Additionally, it expediently emails their details during the call connection while automatically associating the call with parts of the website the caller previously visited. This provides some extra insight to help adjust your campaigns.
This software also excels at generating transcripts of your calls. While many providers offer this feature, you’ll rarely find it available in a company’s free plan.
And when it comes to keeping track of your calls, ActiveDEMAND does it by creating caller profiles and assigning IDs for incoming calls, making it an effective inbound call tracking software.
Its DNI feature works like a charm. For example, you can enable whisper messages to keep call center staff informed about its related caller’s details.
Its stand-out reporting setup and numerous visualization tools are easy to initiate with just a few clicks.
And registering toll-free tracking numbers is effortless. In less than a minute, you can kick off your online and offline campaigns. However, if wanting to exploit some of the more advanced options, you’ll need to first learn your way around this tool.
Companies using ActiveDEMAND include ones from the US, UK, Canada, Netherlands, and other countries.
The ActiveDEMAND CRM platform offers 41 integrations that you can use with its phone call tracking software.
Its Call Tracking plan is available at no cost. And if looking for something more, you can sign up for the Email Marketer plan for $15/month.
All deals include a 14-day free trial, and you can book a live demo tour to see the tool in action.
Great for marketers
Available in 60+ countries
Free plan includes a phone call tracking app
If there’s a best call tracker service for marketers and similar agencies, it’s Ringba. The folks behind this tool have built it purposefully with marketing professionals, digital agencies, call centers, and pay-per-call networks in mind.
Ringba is most suitable for businesses due to its effective data collection capabilities. The platform’s analytics tool gathers far more detail than many other options on the market. This includes everything from personal financial information to lifestyle habits.
Plus, the company offers free pay-per-call training that can help improve your understanding of performance marketing and provide you with key industry insight. Great for those just entering the market.
Regardless of what scale your business operates on, Ringba is a good fit. It can monitor entire groups of agents working on numerous campaigns - ensuring all agents are kept clear of information overload.
The dashboard not only looks fantastic but also allows custom branding. The drag-and-drop visual editor is easy to use and enables you to design your platform and build branded notifications, integrations, and registrations.
Ringba is great for companies that do a lot of international business, as it’s available in over 60 counties. Remember that international rates vary, and you need to speak with the sales team for further rate details.
Its list of integrations isn’t available on the site, but Ringba is known to work with Facebook Ads, Lead Prosper, and similar software.
Managing call flow with this call tracker is easy, while it also simplifies the development process of voice response menus.
With its flexible pricing plans, Ringba is suitable for businesses of all sizes. All features are available in each of its subscriptions - Basic ($0/month), Premium, and Enterprise. The only difference between them is the minute and number prices.
The Premium plan starts at $99/month, while the Enterprise plan is fully customizable according to your needs.
As with most services, a demo is possible to give this platform a test run.
Great pricing system
Local numbers in 37 countries
A cheaper alternative to many more prominent call tracking solutions, Retreaver is another stellar platform for businesses to consider.
The best thing about it is that you don’t sacrifice much in service. The software has intelligent call routing, automated workflows, and conversion reporting functions.
Retreaver supports webhooks that generate post-call tasks and automatically transfer data to a third-party software you use.
The company markets its call routing feature as intelligent, as it lets you tweak routing rules in numerous ways and play different prerecorded messages to your callers.
Like other best call tracking solutions, it offers plenty of analytics and reporting data. However, if you want more advanced options and customization, you might want a premium platform.
Retreaver’s dashboard is clean and allows you to analyze data quickly. It lets you filter call logs according to number, campaign, source, and call endpoint. You can also track the path of call origins to gain a better sense of your campaign’s success.
It also supports a growing list of third-party applications you can pair with the platform. There are 70 integrations listed on its website, and there’s no doubt you’ll find something that suits your business. The company grouped them into sections like CRM, media buying platforms, and others.
Retreaver doesn’t support international numbers at the time of writing. However, local numbers are available in 37 countries, including Canada and the UK. It also offers toll-free numbers in the US.
There’s a free version of the app, while the paid plan starts at $25/month. It’s a great deal, making it the perfect alternative to some of the more popular options. To start using it, you need to register for the free trial version and then reach out to the company’s sales team.
Retreater, for sure, doesn’t have the best call tracking website due to lacking direct access to payment plan specifics.
You can, though, request a demo to check how the platform fits your setup.
Great pay-as-you-go deal
Free geo routing
Free flow call builder
Convirza offers specifically designed phone tracking services to both new businesses and large enterprises. The best part - you get some of the most necessary functions, regardless of which plan you choose.
Some of the basic features you get with Convirza include call recording, downloading, and routing. You can also monitor local, toll-free, and text-enabled numbers. And if you don’t want to waste time on spam and robocalls, the app will conveniently block them for you.
This platform is what you want for geo routing. Both this function and call flow builder are available in the standard plan. With some more expensive solutions, you only gain access through premium deals.
Companies in the US and Canada can only use Convirza. This is due to its limited operations as one of the smaller call tracking companies.
The platform only lists Google Analytics and API on its website regarding its integrations. This is way less than what some other solutions offer. However, with its simple interface, doing manual work shouldn’t be as difficult as it may seem.
New entrepreneurs will find its blog section helpful in unraveling the mystery behind data and analytics.
Pricing starts at $0/month, but you pay a bit more for numbers and minutes. As the plans get more expensive, these costs get lower. The next plan in the hierarchy is the Professional plan, which you can purchase for $69/month. There’s also a Custom plan that you can develop with company representatives.
All plans include a 21-day free trial with full access to Convirza’s features. You can also schedule a demo.
Payment per answered calls
Available in 70+ countries
Intuitive call tracking tools
Most call tracking services charge for usage per number and minute. This solution doesn’t, though, work for all. If this is the case for you, Nimbata may be what you’re looking for.
Firstly, Nimbata performs just as you’d like when tracking conversations. Plus, you only need to complete three simple steps to start using it.
It features keyword tracking, allowing you to attribute inbound call activity to specific words, ads, and page visits. Nimbata also gives you an option to add DNI script on your web properties and report the source of each call.
The platform supports other channels such as SMS messages. When your business receives one, you’ll know exactly which of your campaigns drove the response.
If you don’t want to use a complicated phone system, you can rely on Nimbata to forward your calls to the right place without any hassle.
The service offers local and toll-free numbers in over 70 countries worldwide. Abd its pricing system automatically recognizes your location when visiting a supported site.
Nimbata offers ten integrations with some popular platforms such as Facebook, WordPress, Hubspot, and more.
What we really like about this software is its pricing plans. The Entry subscription is available for $0/month, while the usage charge is slightly different from what we’re used to. Rather than paying per minute, Nimbata charges per answered call. It’s the best call tracking company with this type of pricing system.
The next plan in the pricing tier is available for $29/month, and a custom plan is also feasible. All plans include a 14-day free trial, and there’s an option to request a demo.
How To Choose the Right Call Tracking Software for You?
There are hundreds of call tracking solutions on the market. On the surface, they may seem pretty much the same, but there’s something different about each of them. Similarly, all businesses have different needs.
So, how do you find the perfect software for your company?
Here’s what you should pay attention to:
One of the critical features of a phone call tracking app is also one of the simplest - recording your conversations.
Regardless of what type or size your business is, you need an app that’ll preserve your calls and let you access them with ease.
This is one of the most important factors to consider when deciding which tool your business uses. Even the best software won’t perform well if it doesn’t integrate with platforms already in use.
That’s why looking at the available integrations and comparing them with your arsenal is a great place to start. Once you find a perfect match, the only thing left to check is its features. If the platform meets this mark, there’s no real need to look further.
The whole point of using a call tracker is to make your life easier and to maximize your potential. A good dashboard is centralized and provides all essential metrics in one location. It also includes visuals to ensure clarity when crunching numbers.
If an app’s dashboard doesn’t provide such, it's probably best to look elsewhere. However, if you’re an advanced user, you can sacrifice ease of use for additional features. Even then, a dashboard that’s too complicated or unusual can curb your efficiency.
Reporting and Analytics
Most phone tracking services offer built-in reporting and analytics that tell you how effective your campaign is. With up-to-date information, you can continuously make improvements to your campaigns.
Without a doubt, this is a key feature to consider when determining which software to use. Pay attention to what information the app includes in its reports and make sure it matches your needs.
Many business owners want a customizable platform. They want the ability to toggle features on and off, depending on what suits their current campaign.
If this is important to you, look for a platform that conveniently lets you tweak functions to your liking. Some are better at this than others.
Scalability is easy to overlook when choosing a call tracking service. A software may seem perfect now, but what will you do when your business grows without a suitable option to expand your capabilities?
It’s crucial to pick a platform with multiple payment plans you can switch between once necessary. Fail to do this, and you may find yourself with a deal that doesn’t suit your company’s appetite.
In addition to automated reporting, platforms are relied upon for other repetitive procedures that help boost productivity. This includes tasks like directing foreign callers to the right team.
With the right tools like this, you and your team won’t get bogged down with manual tasks. This means you’ll increase your productivity while also reducing conversion times.
Some call tracking companies put greater emphasis on reducing manual efforts. And depending on how much control you want over your operations, consider platforms with greater automation.
Smart Call Analysis
Everything is smart these days, so it shouldn’t surprise you that some platforms come with functions that use artificial intelligence (AI). Such capabilities increase call awareness and enable informed adjustments to your campaign.
For example, using AI to scan your calls for frequently used keywords will help inform your campaigns, maximizing their impact.
This feature isn’t a must, but businesses increasingly use it for practical insight into their calls.
It's important not to overlook where services are available. Large businesses often need sales calls tracking software that’s available abroad as well. Be sure to check in which countries the provider offers local numbers.
As discussed, pricing plans should be scalable. However, it’s also important to compare the various deals to ensure you receive the most suitable features and options.
If you’re working on a tight budget, you may need to sacrifice some functionalities. On the other hand, if you’re running a large international business, you probably want the best call tracking software you can find, no matter the price.
Some, such as Retreaver, offer a nice balance of price and functionality.
It’s worth noting that there are free phone number tracking options available, but they include additional costs such as numbers and minutes.
There are quite a few call tracking services on the market, and while they all do the basics, they differ in advanced features, reporting and analytics, and other aspects. Some even specialize in specific industries.
Once you’ve checked out our guide above, you shouldn’t have trouble identifying which software works best for your business.
What is call tracking software?
It's an application that helps you get data from your phone conversations with customers. That way, you can better understand what marketing campaign drove the call and its corresponding result.
How do I track phone calls?
You need a specialized call tracking program to manage calls and gather data on them. Depending on which software, you may integrate it with other tools your business already exploits.
Which is the best call tracker app?
After reviewing many of the market’s best call tracking software, CallTrackingMetrics performed outstandingly. It offers its clients an ideal combination of features, integrations, and locations.
Dejan is a techie at heart who always dreamed of turning his fascination with gaming into a career. He finds working for TechJury a perfect opportunity to express his views of all kinds of different software. Being an avid reader, particularly of fantasy and sci-fi, Dejan pursued a degree in English Language and Literature. When not at his computer, he’s watching sports or playing tabletop games.
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