Surfer SEO Review

Deyan Georgiev
Deyan Georgiev

Updated · Oct 18, 2022

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Surfer SEO claims to be one of the greatest cloud-based SEO solutions, with an intuitive user interface. So we decided to verify this claim by looking through its features, advantages and disadvantages, and alternatives in this Surfer SEO review.

Free Trial


Ease of Use


Suitable for

SEO experts, bloggers, and content writers

Languages Supported


Competitor analysis


SERP analysis


Keyword research


On-page optimizations



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Surfer SEO logo


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Best for: On-page optimization

Strengths Five key SEO features
Strengths AI-powered
Strengths 30-days money-back guarantee
Strengths 24-hour live chat support
Weaknesses Too pricey for small-scale projects
Weaknesses Challenging interface for SEO beginners
Weaknesses No free trial is available

What Is Surfer SEO?

Surfer SEO was founded in 2008 by Slawek Czajkowskiis. It is an advanced cloud-based tool specializing in on-page search engine optimization (SEO). 

Primarily suitable for content writers and bloggers, the Surfer SEO tool helps optimize content based on competitor insights. It performs a data-driven analysis to help determine what changes you need to make to your website or content to improve your Google ranking.

This software thoroughly analyses different factors, from keyword density to meta tags, meta descriptions, images, and HTML codes. It has five key features:

  • Content Editor
  • SEO Audit
  • Content Planner
  • SERP Analyzer
  • Keyword Research

Surfer SEO Features

It's time to review the broad feature set of the Surfer SEO app

The software comprises tools and capabilities that address five key areas - research, planning, and optimization. Let's look at what they are and what they can do for you.

Content Editor

Surfer SEO - content editor

Surfer SEO’s content editor is probably its most popular feature. It assists in developing content that ranks well on Google.

The editor provides SEO instructions for generating optimal content based on provided keywords and data from Google-ranked competitor sites.

To create a new content editor, you have to insert one or more KWs, pick a search location, and mobile or desktop results. These options dictate how the app will search for your terms and retrieve relevant data.

The Surfer SEO editor also saves the history while you design more content with various keywords. It furthermore shows the remaining KW queries and your monthly limit.

After inputting the data, you’ll see the content editor's guidelines, insights, and customization choices. This is where Surfer excels as an SEO tool.

The Surfer SEO content editor generates a quality score and provides writing guidelines, such as the optimal word count, the number of headers or paragraphs, the keywords, and how often you should use them in your text.

Surfer SEO - content score     Surfer SEO - keyword suggestions

This feature will often provide you with hundreds of suitable terms or phrases to use in your text.

To optimize your article for specific keywords, you can use the search box in the side panel.

The outline builder displays headers produced from the top 10 ranked competitors' content.

You can use the clipboard icons to copy and paste text directly into the editor, improving your content score and subject relevance.

Surfer SEO Extensions

Surfer SEO also supports the following extensions:

Google Docs - This is an ideal option for many writers who prefer to write their articles directly in Google Docs. The Surfer SEO Chrome extension integrates with Google Docs, allowing you to create an article in Docs while optimizing it with Surfer.

WordPress Editor - The Surfer SEO Google Chrome extension is also compatible with the WordPress editor. 

SEO Audit

If you've ever wondered how your content stacks up against your competitors, this tool helps by providing the following analysis. 

Content Score

The Surfer SEO content score feature uses graphical data to compare your page's score against your competitors' using the chosen target keywords. Additionally, it offers a recommended content score range and suggests how to improve your ratings.

Surfer SEO - content score

This Surfer SEO software feature generates a list of all popular backlinks missing from your website based on competitor sites. These are future link-building possibilities for your website that you can consider. 

Surfer SEO - backlinks profile

The internal links section detects if pages are relevant to the topics you're searching for. You can use them as sources to help boost the audited pages.

Terms to use

This Surfer SEO app feature defines key phrases and makes recommendations for their usage in the text of the audited page.

Surfer SEO - suggested terms

Word count

The word count section suggests improving the audited page's content by adding or eliminating words. This includes the body, header tags, and paragraphs determined by competitor use.

Exact keywords

This component recommends the inclusion or removal of exact keywords. Surfer SEO will also provide you with the required content from the audited pages. It assesses your highest-ranking competitors' content and determines the optimal number of KWs to be used.

Surfer SEO - exact keywords

Partial keywords

This feature, not often covered in Surfer SEO reviews, advises adding or eliminating phrases based on competitor website usage. It scans various sections of the audited page's content to accomplish this.

Page structure

The SEO Audit's page structure section recommends adding or deleting HTML elements. Header tags, paragraphs, photos, and strong tags are all included.

Surfer SEO - page structure

Title and meta description length

This section suggests meta title and description additions and deletions based on the audited competitors' sites'.

Time to first byte and Load time

Surfer's SEO Audit tool's last two parts give information on the inspected page's loading speed compared to your competitors' sites.

Surfer SEO - load time

Content Planner

Surfer SEO Content Planner is an excellent tool for aiding keyword research and establishing a comprehensive SEO content plan for your website

This tool helps plan out subjects and keywords to include in future main and supporting pages for a successful SEO strategy.

Filters such as intent, keywords, and search volume are available to maximize the planner’s capabilities. 

If you click on any specific keyword, it opens a detailed view of the monthly search volume and total traffic.

Surfer SEO - content planner

SERP Analyzer

Lets now take a look at the Search Engine Results Pages (SERP) Analyzer feature, often highlighted in many Surfer SEO reviews

This tool allows you to compare and evaluate Google’s top-ranking website pages based on a range of parameters, including:

  • Search results
  • Keywords
  • Questions
  • Popular words
  • Popular phrases
  • Common words
  • Common phrases
  • Prominent words and phrases
  • Common backlinks

Once you input one or more keywords, the SERP Analyzer displays plenty of data to compare and analyze.

Surfer SEO - SERP analyzer

In the Compare section, you can input your article's URL to learn why it isn't highly ranked or isn't appearing in search results. You may then use the Surfer SEO's recommendations to improve your content’s ranking.

Keyword Research

The Surfer SEO keyword research tool assists you in finding keywords to rank for. While it isn't the most advanced one, when paired with the other features, it makes Surfer a comprehensive SEO solution.

You can designate any keyword in the table as the focus of your research by clicking on it. The clipboard area on the left sidebar allows you to save terms for future research.

Keyword Surfer

Keyword Surfer SEO is a free Google Chrome extension that provides free data like keyword search volume and suggestions.

Using this search data, you can easily determine whether or not a keyword phrase is worth developing content around.

While using Google’s search engine, the extensions display:

  • An estimate of how many people visit the domain monthly
  • Number of words per page
  • Number of exact keywords per page - search term dependent
  • Title changed means Google changed the title for the search results. You can see this by hovering over the button. 

Ease of Use and Interface

Surfer SEO has a user-friendly interface, unlike many other SEO tools. It doesn't have any unnecessary characteristics or features, making it an excellent content optimization tool. On the downside, like its competitors, it could be overwhelming for beginners. 

Logging into your account is easy, as is switching effortlessly between the software's features. Its organized dashboard helps you to gain access or use different kinds of tools easily. Everything is in one place with the Surfer SEO tool - your home page.

SEO content writing couldn’t get easier than with its in-built content editor. It combines keyword research and other ranking aspects, making it quick and easy to create content. 


Surfer SEO provides a live chat option, which is quite handy given the support team's responsiveness and nonstop availability. You may write a manual inquiry about the tool, and, in most cases, you will get a prompt answer within approximately 30 minutes.

Once you get the first response, the support team member promptly answers if you have any further questions.

You can also reach out to the reps via email, or find the answers you are looking for in the company’s vast knowledge base.

Surfer SEO Alternatives

Below we've compiled three other popular Surfer SEO solutions for composing and optimizing content. 

Surfer SEO vs. Semrush

Both SEO tools are both excellent marketing channels for prospering online companies. They offer vast amounts of data, including keyword research, rank tracking, backlink research, link building, etc.

While Semrush and SurferSEO have certain commonalities, they also have distinct characteristics. 

To begin, the latter is a cloud-based tool that analyzes your website based on more than 500 on-page indicators. SurferSEO helps you identify your site’s competitors and assesses them using its dedicated SERP analyzer.

When compared to this, SEMrush is an all-in-one marketing tool that includes over 40 features designed to assist you with any part of internet marketing. It can help with both on and off-page SEO.

As a simple tool, SEMrush may increase your web marketing efforts. Additionally, you may monitor social media marketing with intent to identify new opportunities.

However, Semrush is more expensive than Surfer SEO. On the bright side, you can try the former for seven days for free. 

Semrush's value proposition extends beyond keyword research and content creation. SurferSEO, on the other hand, is much more convenient to use and has a more user-friendly interface than its competitor.

Surfer SEO vs PageOptimizer Pro

PageOptimizer Pro is also an on-page SEO tool. It scans any page that you want to optimize and makes improvement suggestions. You may also use it to see page rankings or how you stack up against the competition.

Surfer, however, goes beyond that thanks to its SERP analyzer. It also gives a complete analysis of a specific term by comparing your website to other high-ranked ones.

Surfer automatically compares your pages with the top 50 rated websites. This is where PageOptimizer Pro greatly lags by requiring the manual addition of each of your competitor’s websites

Additionally, whereas PageOptimizer Pro allows for the addition of up to ten competitors, Surfer boasts 50.

The other notable difference is the user interface. Surfer has a very straightforward and user-friendly UI. Comparatively, PageOptimizer's UI is less intuitive. 

On the other hand, Surfer's Premium Monthly subscription costs $99, whereas POP's plan is only $30, making POP the better solution for smaller companies with a limited budget for SEO tools.

However, POP users benefit from a 7-day free trial that Surfer doesn’t offer. 

Surfer SEO vs Ahrefs

Without a doubt, Ahrefs is one of the most prominent SEO tools that Surfer SEO software competes with.

Ahrefs is one of the best and most powerful SEO tools on the market today. With it, you may quickly identify your target keyword metrics. You'll also be able to discover why your competitors rank higher than you.

Whereas, many use Ahrefs for its backlink authority checker, Surfer is well-known for its on-page SEO capabilities.

The Ahrefs URL analyzer outperforms almost all other tools. That is because it provides key performance metrics such as domain and URL rating, backlinks, organic and paid traffic data, and additional information that most other tools don't offer.

While you can use Ahrefs to assess already existing content, Surfer SEO may be a better option if your goal is to develop unique, optimized content.

Additionally, users of the latter benefit from its intuitive and friendly interface. In contrast, users can quickly be overwhelmed with, the vast amount of data that Ahrefs offers. 

Surfer doesn't provide a free trial, but its most expensive package is $199. Unpleasantly surprising for many, Ahrefs's highest-tier package goes for $999. That makes the Surfer SEO cost more suitable for startups and small enterprises.

At the very least, Ahrefs provides a 7-days trial for only $7.

Surfer SEO Pricing

Surfer SEO currently offers four subscription packages, both monthly and yearly. 

There's a free plan available, and all the paid plans come with a 30-day money-back guarantee. You may request a refund by contacting the support team through chat or email. 

Unfortunately, the Surfer SEO tool doesn't provide a free trial, but the trial for seven days costs only $1. Also, the annual plan does offer a 17% discount over the monthly subscription. 

Surfer SEO subscriptions:


$59/month or Yearly - $49/month

10 Content Editors / month 20 Audits / month Free NLP for 1 month 1 team member Grow Flow


$119/month or Yearly - $99/month

30 Content Editors / month 60 Audits / month NLP Up to 3 team members Grow Flow


$239/month or Yearly - $199/month

70 Content Editors / month 140 Audits / month NLP Up to 10 team members Grow Flow BETA White Labeling API



Good for tracking early-stage websites. Includes content optimization suggestions.

All plans include Content Planner and SERP Analyzer.

Surfer SEO Review - Verdict

Since its release, Surfer SEO became popular quickly, and there is a good reason behind it! It is indeed a valuable tool when it comes to on-page SEO and creating better-ranking content. 

Small businesses and big marketing agencies may both benefit from using it as a content optimization tool. It is also suitable for SEO experts, content creators, and digital marketers. And for what it can accomplish, it's definitely worth the price.

If you found this Surfer SEO review helpful, don't hesitate to visit our blog for more reviews and technological insights!


Deyan Georgiev

Deyan Georgiev

Deyan has been fascinated by technology his whole life. From the first Tetris game all the way to Falcon Heavy. Working for TechJury is like a dream come true, combining both his passions – writing and technology. In his free time (which is pretty scarce, thanks to his three kids), Deyan enjoys traveling and exploring new places. Always with a few chargers and a couple of gadgets in the backpack. He makes mean dizzying Island Paradise cocktails too.

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