GSA Search Engine Ranker Review

Deyan Georgiev
Deyan Georgiev

Updated · Oct 11, 2022

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Building backlinks to boost your SEO is a time-consuming process, but not with GSA Search Engine Ranker. Does the automatic backlink building magic still work in today’s SEO? Read our GSA Search Engine Ranker review to find out.



Free Trial






Ease of Use


Licensing Method


Customer Support

Via tickets

Third-Party Integrations



GSA Search Engine Ranker logo

Minimum Price $99

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Best for: SEOs looking for an easy way to build backlinks

Strengths Lifetime license
Strengths Long track record
Strengths Supports many integrations
Strengths Lends flexibility to configuration
Weaknesses Short free trial
Weaknesses No refund policy
Weaknesses Too many settings
Weaknesses Doesn’t run on macOS or Linux

What Is GSA Search Engine Ranker?

GSA Search Engine Ranker is a tool many SEO professionals, especially the old-timers, know all too well. The software can automatically build backlinks for your site and help your web pages rank rapidly.

If you’re new to SEO, backlinks are perhaps the most critical ranking factor. More often than not, the sites that appear on the top of search engine results pages are rich in backlinks. However, quantity isn’t the only important thing: quality matters more.

Your web pages must have a fair amount of backlinks from authoritative sites from your field to dominate search results for a long time. And that’s not easy. But that’s why it’s incredibly tempting to use tools like the GSA Search Engine Ranker software.

It’s been around for as long as SEO was a thing, but it’s not without risk. These techniques are looked down upon by search engines. Your site can be penalized if you get caught.

So, is it worth the risk? You be the judge of that. But don’t make your decision without reading this GSA Search Engine Ranker review first.

GSA Search Engine Ranker Features

As a premier backlink builder, this tool has an impressive range of features. Let’s take a look at them:


The software makes it easy to submit backlinks to dozens of platforms, including articles, blog comments, directories, forums, image comments, indexers, pingback, referrers, RSS, social bookmarks, URL shortener, videos, and more.

More choice, greater flexibility. Since you’re not limited to a handful of platforms, you can enjoy considerable latitude in testing different backlinking strategies until you find that formula that works.

Unlimited Projects

GSA backlinks will point to a specific page, also known as a “project.” This software doesn’t put a limit on the number of projects you can run simultaneously.

When you create a new project, choose the platforms you want to submit links to, and fill out the information about keywords, description, and anchor text.

Project Filters

Using the GSA ranker, you can use filters to leave backlinks on sites that bring the most value. You can target websites by country, ranking, and content language.

The global blacklist filter is probably the most important one you should use. It tells you which sites may come with reputational risks, like those notoriously infected by malware.

Access to External Application Programming Interfaces

This functionality enables you to use third parties to handle tasks like indexing or spinning.

Automatic Email Verification

With this tool, you can complete the email verification procedure many sites require to approve your submissions on autopilot. When you upload pre-made email messages to the GSA link-building program, it can create accounts, verify links, and begin posting on your behalf.

If you don’t want to grant the tool access to your email, you can set up a new account instead. The software can do this part on its own.

This software can track your backlinks so that you can assess the effectiveness of your strategy. You can review your backlinks over time and tweak them as you see fit.

It’s possible to fine-tune your strategy if you don’t get the desired results. When you learn how to use GSA Search Engine Ranker properly, you’ll be able to adapt to search engine algorithm updates more quickly.

With this built-in indexer, you can ensure that search engines notice your GSA links quickly. You can choose from a host of indexing services, but your default options are GSA SEO Indexer and GSA URL Redirect PRO.

Content Manager

This feature enables you to define your content needs. You can tell the GSA Search Engine Ranker software about the most important articles. Also, you can integrate it with another tool to create fresh content on auto-pilot.

Spinner Setup

Spinning is a method of turning a piece of content into multiple unique versions. You can use the software’s internal spinner or a third-party service. This practice is a proven time-saver. But search engines may flag your spun content as suspicious if you don’t do it properly.

Proxy Setup

With this site ranker, you can scrape public proxies worldwide or use paid ones to do SEO anonymously. You can define what proxy types and where to adopt them. The tool can run it in the background and hail or relaunch a project if needed.


Thanks to 30+ native integrations, you can use third-party services to solve image CAPTCHAs for you. You can pick a primary solver and a backup one in case the first service fails.

When it comes to text-based CAPTCHA tests, the GSA link-building software has a database of thousands of pre-filled text questions.


This tool can produce detailed daily reports to keep you updated with your GSA backlinks and other important figures. These include the total submitted links, verified links, submissions per minute, and the number of solved CAPTCHAs.

Windows Support

This desktop app is compatible with Windows only. Unless you use a hypervisor, it won’t work on macOS or Linux.

Ease of Use and Interface

This software is one of the older website rankers you’ll find. It has undergone countless updates since its inception, so its overflowing settings shouldn’t surprise you.

To someone new to SEO, this tool can be overwhelming. When creating a new project, the number of options can make your head spin. Seasoned SEOs would know which fields to fill in and which ones to leave blank.

Many GSA Search Engine Ranker reviews show that long-term users dislike what the interface has become throughout its many upgrades. They found some of the new features useless, hurting the tool’s usability instead of improving it.

And we agree with them to an extent. The new tools can be tough to understand at first, but you’ll appreciate how helpful this GSA link-building program is once you get the hang of it. It provides enough options to make your backlinking initiatives seem organic, get positive results, and avoid getting penalized.

GSA Search Engine Ranker Pricing

Its developer, GSA, sells the tool for a one-time fee of $99. We appreciate that there are no hidden costs or recurring payments, but it’s a shame that the company doesn’t have a refund policy.

The company accepts 100+ currencies. But the cost of this site ranker will always be based on the US dollar exchange rate. GSA takes any card that bears the American Express, Discover, Mastercard, JCB, UnionPay, or Visa logo in terms of payment options.

You may also buy this GSA link-building software through Neteller, PayPal, Skrill Wallet, WebMoney, purchase order, or wire transfer.

If you want to test the tool before purchasing it, you can download the demo version. Unfortunately, you can only use it for five days and work with 300 submissions. Also, it doesn’t include access to Scheduler, project duplication, or restore.

GSA Search Engine Ranker Review - Verdict

This product’s longevity comes as no surprise. Although the SEO landscape has changed significantly since its launch, it has remained relevant because it keeps delivering what it promises to do.

While it’s not compatible with macOS and Linux and its recent features are somewhat confusing, the software’s many integrations and flexible configuration options are unquestionably useful.

We would’ve liked to see a more extended trial period, and it’s a shame GSA isn’t willing to grant refund requests. The company might not change its policy, no matter how many GSA Search Engine Ranker reviews would echo such wishes.

But at the end of the day, the affordable license lasts a lifetime and comes with unlimited free updates.

It’s certainly worth a try. And if you know how to use GSA Search Engine Ranker correctly, it can propel your web pages to the top of SERPs without getting penalized.


What is GSA Search Engine Ranker?

This SEO tool automates backlink building and provides solutions to simplify related processes like indexing and CAPTCHA solving. To learn what this software does and why it’s still popular, check out our GSA Search Engine Ranker review.

What are GSA links?

These are backlinks automatically created using GSA’s link-building software.

Does GSA Search Engine Ranker still work?

While this automated backlink builder isn’t classed as white hat SEO, it still works. The key to not getting penalized is moderation. As long as you don’t run it on full blast, you can successfully increase and maintain your web pages’ rankings.


Deyan Georgiev

Deyan Georgiev

Deyan has been fascinated by technology his whole life. From the first Tetris game all the way to Falcon Heavy. Working for TechJury is like a dream come true, combining both his passions – writing and technology. In his free time (which is pretty scarce, thanks to his three kids), Deyan enjoys traveling and exploring new places. Always with a few chargers and a couple of gadgets in the backpack. He makes mean dizzying Island Paradise cocktails too.

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