SurveySparrow Review

Chioma Ugwu
Chioma Ugwu

Updated · Oct 10, 2022

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The many SurveySparrow reviews we’ve read have been overwhelmingly positive, so we decided to look into the software ourselves. It can’t be flawless, right? Read on to learn more about SurveySparrow’s features, integration options, and ease of use. 

Free trial

Yes, 14 days

Free plan


Ease of use



197 tools



Data security


Value for money


Customer support



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Best for: Individuals and businesses of all sizes looking to run surveys and gain insight.

Strengths Extensive integration options
Strengths Allows you to brand your surveys
Strengths Different price offerings to suit everyone
Strengths You can import your contacts from other applications
Weaknesses Limited customization options
Weaknesses Customer support limited to live chat only
Weaknesses Webhooks are not available on some plans

What Is SurveySparrow?

SurveySparrow is a survey and feedback data collection system. It helps individuals and businesses gather information from their target audience. 

This survey scanning software also incorporates a conversational interface that enables its users to create engaging and chat-like surveys.

In addition, the program features easy sharing options across the web, mobile, social media, and email. This way, they can easily collect feedback from their audience.

SurveySparrow comes with different price offerings that cater to both personal and business use. You can use the software for free, or sign up for plans as low as $19/month. 

SurveySparrow Features

SurveySparrow has some cool features in store for you:

Smart Surveys

A definite user-favorite from the SurveySparrow app is the smart surveys. 

You can create surveys that are precise and straight to the point. This way, your respondents only answer questions relevant to them. 

The smart surveys feature allows you to set conditions that must be met for a particular question. For example, when paying for products or services, if a respondent chooses the option of ‘Online Payment,’ credit card details will be displayed. They won’t be available for those that didn’t click choose that.

You can also set your survey to redirect respondents based on the answers they give. 

Other functions include:

  • Create and use one survey for multiple needs by adding and passing custom params.
  • Personalize the survey experience for each respondent using the piping and variables feature.
  • Create mathematical formulas using expressions and perform computations in your survey.
  • Create and display multiple Thank You pages to respondents based on any condition. 

White Label Surveys

Consistent branding is important to any business. SurveySparrow allows you to maintain your brand identity when creating surveys. 

The white label survey feature acts as a blank slate. You set the tone. You can also host and share your surveys in your brand’s domain. 

Judging by SurveySparrow user reviews, it’s a hit among the people. This is because those who are familiar with your brand would be able to easily recognize your surveys.

To take things a step further, you can also utilize the custom CSS tool. You can change the image, fonts, labels, icons, and more. The SurveySparrow templates can also be customized, although customization options are somewhat limited. 

Data Security

It is quite common to be concerned about the security of the data gathered from your surveys. However, the SurveySparrow software incorporates extensive security measures that will put your mind at ease.

You can secure your surveys using SSL and transferring encrypted data over the internet. This means that you can establish a secure connection and protect your custom domain URL with ‘https’. You can also protect your online surveys and limit access using a password

Additionally, you can keep a record of the IP addresses used for tracking respondents and for preventing spamming. You’ll find all the info in the ‘Responses’ section of your survey reports.

Other data security features include:

  • Single Sign-On (SSO): Login to SurveySparrow account using your organizational credentials with SSO.
  • IP Whitelisting: Allow only trusted locations or networks to access your SurveySparrow account. 

Audience Management

This survey scanning software has the features to help you manage your audience, both within and outside your organization. 

To start with, you can create multiple sub-accounts under a single parent account. For instance, you can set up accounts for different agency clients. You can then centralize billing for all sub-accounts, making the payment process easy.

It also allows you to create custom fields related to your contacts. They may include things like job title or age. Based on this, you can group your contacts and add filters to sort out responses. 

In addition, you can create audience lists, which help you to group your SurveySparrow audience. For example, you can group your employees into different categories like sales, HR, and marketing, and share department-specific surveys.  

Other functions include:

  • Import your contact database with CSV import or from Excel.
  • Fetch contact details from popular tools like Salesforce, Hubspot, Google Contacts, Intercom.
  • Manage access for your surveys using teams & folders.

Reports and Analysis

After creating and sending out a SurveySparrow survey, you can easily access real-time reporting from the dashboard.

From the moment someone hits the ‘Submit’ button, you’ll be able to track and analyze their responses. 

You can also sort responses based on a series of factors including questions, answers, time periods, respondent details, degree of completion, and more. You can even compare and contrast responses in order to spot patterns, trends and understand your audience better. 

If you want, you can get instant email notifications whenever a respondent submits their answers. You can also have your survey research reports sent directly to your inbox at a preferred day, time, and frequency. 

The tool lets you keep an offline copy of your reports by exporting them in PDF format, or crack the numbers on a statistical survey by exporting them in SPSS.

All your data, including your survey reports and analytics, are securely protected with encryption. 

SurveySparrow Integrations

SurveySparrow has a rich integration list. Some of the most popular options include: 

You can also communicate with even more third-party applications using the program’s webhooks. They can be used to transfer survey data to another application, for example.

 It is worth noting, though, that the SurveySparrow webhooks are not available on all the pricing plans. If webhooks are important to you, make sure to select a plan that includes it. 

Finally, you can improve your user experience thanks to the SurveySparrow API. With it, you can integrate your business applications like CRM, Helpdesk, and Internal communication platforms. 

Ease of Use and Interface

If easy-breezy is something you’re looking for in a survey platform, then you’ll love the SurveySparrow software.  

The whole creation process is incredibly straightforward. The tool features an intuitive builder with everything you need to create your survey. It even allows you to pick from an assortment of question types, and you can add images, videos, emojis, and gifs. 

You can gain insight into your surveys using the clean and sleek report-savvy dashboard. You’ll be able to view responses, filter and sort them, and have them exported. 

Your SurveySparrow account can also be accessed via the mobile app on both iOS and Android devices. I got the Android one to test it for this SurveySparrow review. The app is equally as easy to navigate and comes with all the features available on the web application. 

SurveySparrow Pricing

SurveySparrow has a free trial that lasts 14 days. Its premium plans are as follows:


  • Free  (10 questions) - $0
  • Basic (Unlimited questions) - $19
  • Premium (10K response) - $49


  • Business (2 users) - $149/month
  • NPS (2 users)  - $249/month
  • Enterprise (10 users) - $449/month
  • Elite (10 users minimum) - custom pricing

360 Assessment

  • $79/user or $790/year for ten assessments

*The company does annual billing. It can customize your add-ons such as SMS share, additional users, subaccounts, offline devices, and API on request.  

SurveySparrow Review - Verdict

There are many things to love about SurveySparrow. We’ve easily come to see why the software has so many positive user reviews. 

It is really easy to use, which makes it a suitable platform for all users. It also has a good selection of price offerings for both personal and business use. Great for people with different budgets. 

Its convenient mobile app earns the software a big plus in my book.

However, in spite of all the positive SurveySparrow reviews, this software isn’t perfect.

The biggest issue I found was with the customer support. Even though the program features several training and support resources, its actual customer support is sub-par. The support team can only be contacted via live chat. They take a long time to respond and offer generic bot-like advice. 

Although there’s room for improvement, SurveySparrow sure is a superb option. Don’t be shy, give it a try!


Chioma Ugwu

Chioma Ugwu

While obtaining her master’s in marketing, Chioma discovered her passion for writing and storytelling. She found a way to combine both and now dedicates her time to telling compelling brand stories. She’s also a tech enthusiast, bravely navigating through new products and exciting releases.

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