14 Best SMS Marketing Software for 2022
Updated: October 10,2022
If your next marketing gimmick involves text messaging, you know the drill.
It’s time to use the best SMS marketing software.
To help you out, we’ve broken down everything you need to know below.
- The top ten best texting programs proven to grow any business
- Reviews highlighting each solution’s key features, functionality, and pricing
- A detailed explanation of how this software works
- The different scenarios you can utilize these tools
- Some pointers on how to choose the right SMS marketing platform
Let’s get right into it!
Top 14 SMS Marketing Software for 2022
- •All country codes
- •Two-way messaging
- •Handy SMS list building tools
- •Practical features
- •Impressive analytics and reports
- •Covers popular US carriers
3. Mobile Text Alerts
- •Handy automations
- •Extensive integrations
- •Effective opt-ins
4. EZ Texting
- •Easy to use
- •SMS and MMS-friendly
- •Mobile keywords
- •Many templates
- •Multi-language support
- •Two-way chat
6. iVision Mobile
- •Smart automation tools
- •Easy targeting
- •Mobile coupons
- •Easy to use
- •Scheduled campaigns
- •List segmentation
- •Auto replies
- •Free inbound texts
- •Intuitive UI
- •Unlimited contacts
- •No monthly fees
- •Multiple languages
- •Free inbound messages
- •Shared inbox
- •Call forwarding
- •Contact segmentation
Best SMS Marketing Software for 2022
- •Omnisend – Best for businesses of all sizes
- •TextMagic – Best all-in-one SMS service
- •iVision Mobile – Best for flexible mobile marketing
- •EZ Texting – Best for SMS advertising
- •ProTexting – Best for analytics and reports
- •SimpleTexting – Best easy text messaging service for business
- •Trumpia – Best SMS marketing tool for large enterprises
- •Podium – Best mass SMS app for customer service
- •Message Launch – Best for lead generation
- •Textedly – Best SMS program for brand management
- •ClickSend – Best text marketing for startups
- •SlickText – Best for drip campaigns
- •SalesMSG – Best SMS marketing for brand loyalty
All country codes
While it’s often viewed as a standard email marketing platform, Omnisend takes a different approach. It offers omnichannel promotion, meaning that it also has one of the top SMS tools.
So, you can keep all aspects of your marketing efforts under one roof.
Here are the features you get with Omnisend:
Limitless Use Cases
Omnisend offers a fully integrated channel for SMS you can include in your automation or in a one-off campaign. It’s very easy to do it.
The best part - your customers will get a consistent and personalized experience.
Global Audience Reach
Omnisend makes it possible to communicate with customers no matter where on the planet they are.
The platform supports all country codes. The opportunities just became limitless!
Seamless SMS List Building Tools
Helping you expand your list is what every SMS platform should be able to do. Omnisend has several list building tools you can count on. These are:
- Sign-up Boxes
- Landing Pages
- Wheel of Fortune
Two-Way SMS Messaging
If you want to incorporate both inbound and outbound messages into your campaign, you can do so with Omnisend. It’s a perfect way to engage your customers and improve retention rates.
This function is available through Omnisend’s integration with Giorgas, a help desk system that handles support for e-commerce vendors.
This tool works with Shopify, BigCommerce, Woocommerce, Magento, and other popular platforms. You can also integrate it with numerous other communication, shipping, rewards, and similar applications.
Data and Analytics
Tracking the performance of your SMS marketing campaign is the best way to get an idea of how well it's performing. The reports you get with Omnisend include:
- SMS Sent
- Click Rate
- Unsubscribe Rate
You’d expect an all-around texting platform to be more expensive. Omnisend, however, is quite affordable.
- First, the app has a free version. It allows you to send 60 international SMS and 500 emails a month.
- The Standard plan starts at $16/month. This will enable you to send up to 60 international SMS and 6,000 emails. You can reach up to 500 contacts. You also get unlimited web push.
- For $59/month, you get up to 3,540 international SMS and unlimited emails, along with all the goodies from the Standard plan.
You can sign up for a free account to test the text messaging software before you buy.
Impressive analytics and reports
Covers popular US carriers
ProTexting is a rich and sophisticated SMS marketing platform offering tons of handy interactive features. It started as a simple text messaging tool but went on to become a real 360-degree solution.
Let’s check out some of its most prominent features:
ProTexting has a great feature for making mass texts for businesses easier. All you have to do is compose your message, and the platform will take care of the rest. Once you click send, it’ll arrive at every major US wireless carrier number in your group. This includes those like AT&T, T-Mobile, and Verizon.
This feature isn’t only effective when it comes to advertising. According to the company, it’s used by schools, colleges, sports teams, and many other organizations for sending group messages.
The company made sure it followed all the trends in the world of text message platforms. That’s why it also has a mobile keyword function. It lets you choose specific words that indicate a person wants to join your text messaging list or enter an interactive SMS campaign.
ProTexting uses different unique keywords for each brand or campaign. There’s a special section on the site where you can reserve keywords for your campaign.
The platform’s text forwarding feature ensures you engage faster with your customers and prospects. It gives you control over which messages you route to email or a mobile number. For example, you can filter out messages with certain keywords and numbers.
The folks behind this text marketing software know how important it is to make communicating with customers easier. That’s why they’ve also come up with their SMS autoresponder feature. People are invited to send a text message with a certain code and receive an automated welcome message, call to action, or any other type of notification.
Surveys and Voting
With ProTexting, when you want data, you can just ask your customers for it. If you need them to answer certain questions, you can send out a survey to everyone in your group. The questions can then be answered on a mobile browser, through text message response, and a combination of the two.
SMS voting involves asking them to choose between several options. You can then send them follow up messages and segment them into groups based on their choices.
This text message marketing software is a great option if you want plenty of third-party integrations. It works with 15 different apps, including those such as Zapier, Shopify, MailChimp, and VerticalResponse.
Data and Analytics
Looking at data is one of the best ways to examine how your SMS text message marketing campaign performed. ProTexting uses the internal platform intelligence and reporting algorithms to provide users with all the information they need.
ProTexting also has one of the best data and analytics dashboards in the industry. It features numerous handy options like messaging activity, contacts growth, and opt-out details. There’s even a comprehensive learning center for new users.
The cheapest you can get this platform for is $49/month. With it, you get 1,000 credits and a chance to use one keyword.
According to the data available on the site, however, the Economy plan is the most popular package. It’s available at $79 per month, and it includes 1,700 credits for texting (most texts cost one credit). It lets you use two keywords.
It also offers a few more advanced deals topping at $1,199.
ProTexting is one of the few texting companies that offer both pre-designed and custom pricing plans. If none of the deals available work for you, you can ask the company’s representatives to come up with one just for you.
Overall, ProTexting is a fantastic option for any business looking to reach out to customers via SMS. This is especially the case if you like crunching the numbers and understanding what they mean. The data and analytics feature really is amazing and we also liked how many pricing plans you can choose from.
3. Mobile Text Alerts
Mobile Text Alerts is a veteran in the field. It was founded in 2011, and it’s trusted by 20,000+ companies. It even has giants among its clientele, like Yamaha, Toyota, and Yeti.
Let’s see if your company would be a welcome addition to the club!
Mass Text Messaging
Other than simply sending a message instantly, you can also use:
- Scheduled messages - map out your texts ahead and send them automatically
- MMS service - send images, GIFs, and emojis
- Templates - use 75 sample texts and craft your own templates
- Mobile surveys - create survey questions and collect feedback
- Two-way SMS service - chat back and forth with your audience.
Automation is all about saving you time on routine tasks — and Mobile Text Alerts has just the tools for that!
You can set up a text repeater for recurring messages daily, weekly, and monthly. It’s perfect for employee notifications, event reminders, regular promotions, etc.
This automated texting service can also manage drip campaigns. You are in charge of the messaging flow and delay.
Additionally, you can utilize an autoresponder with smart replies. The whole system is based on keywords and trigger words. It’s a piece of cake to create!
No one likes manually adding contacts. Here’s how you can fill out your SMS list via Mobile Text Alerts:
- Text to join - simply ask people to join and automatically add them.
- Import spreadsheet - transfer contacts from an existing database.
- QR code - people can scan your code and instantly subscribe.
- Sign up page - customize web forms for an excellent opt-in experience.
This text messaging platform is equipped to deal with your client lists. You can use groups to organize and segment your audience. Options include location, demographics, purchase history, and other factors.
On top of that, you’re free to assign roles and access to account administrators.
Mobile Text Alerts has 200+ convenient connections for productivity, marketing, teamwork, customer service, etc.
Here’s a taste:
You can also craft your own connections via API.
Data and Analytics
Text marketing apps are only as good as their analytics. So, how does Mobile Text Alerts fare on this front?
It supports link tracking, which is pretty nifty. These special hyperlinks allow you to see who clicked on them and how many clicks are in total.
Additionally, you can generate reports on:
- Sent messages - a source of info on their content, the number of recipients, the time and date of sending, etc.
- Subscribers - data on your number of opt-ins, opt-outs, total subscribers, and opt-in sources.
The pricing scheme is based on the number of texts you send monthly. Be aware that each MMS message counts as three regular ones — which is a bummer.
On the brighter side, this SMS service offers you plenty of options:
- Basic ($25 per month) - 500 messages
- Starter ($35 per month) - 1,000 messages
- Standard ($59 per month) - 2,000 messages
- Professional ($138 per month) - 5,000 messages
- Plus ($249 per month) - 10,000 messages
- Premium ($449 per month) - 20,000 messages
- Elite ($949 per month) -50,000 messages.
- Custom plan - on request
You can save 25% with annual plans. And there’s a 14-day free trial!
Overall, Mobile Text Alerts has plenty of bang for the buck — especially regarding automation.
4. EZ Texting
Easy to use
SMS and MMS-friendly
EZ Texting offers a simple yet feature-rich texting program for a host of marketing purposes. Small businesses and large corporations can benefit from its SMS and MMS messaging service.
Developed in 2006, the company has been pioneering in mobile marketing and sales promotions since its launch. It has served over 160,000 clients.
Marketing management teams from Domino’s, AXIA, and Aeroflow Healthcare have used this software for their SMS promotions. So how well does it perform? Let’s find out.
You can send a ton of texts all at once, including product advertising, marketing campaigns, event reminders, and alerts. You have the option to send them immediately or schedule them on your calendar.
Messages aren’t limited to text. This program supports MMS, giving you the option to attach images and icons to your messages. You can even personalize them by adding first and last names along with some greetings.
One of the user-friendly features of this text messaging service is its templates. While there are no ready-made texts available, you can save your previous messages and use them again in the future.
Aside from ads and alerts, you can enable SMS polling with this texting software. If you’d like to gain consumer insights on your product or service, you can get your recipients to answer surveys or cast votes. It’s an excellent way to engage with your audiences.
Managing your contacts can be stressful, especially when you have a long list. EZ Texting has a simple solution: keyword tagging. You can add them to your contact groups or segments. Every time a user sends a text with specific keywords, they’ll be automatically added to that list. This feature also guarantees you’re not spamming your audiences with the wrong content.
When a customer responds to your message, you don’t have to rush to your computer and open the text messaging system. By using the forwarding option, you can access all notifications via email or phone.
On its own, the SMS marketing software offers excellent functionality. But to amp up your efficiency and effectiveness, you can use third-party CRM software such as HubSpot, Salesforce, or Zapier for extra automation.
Data and Analytics
Although limited, the program gives you accurate data on your usage. While it lacks key details on campaign success reports, you can still view the number of messages you have sent and received, as well as the number of your active contacts.
EZ Texting isn’t a free text blast software, but its pricing tiers are on the cheap side. Some features are locked behind a paywall, so you can choose a plan based on what you need.
All these packages come with 2,400 credits per year and a 14-day free trial.
- Value ($19/month) - Includes unlimited contacts and integrations.
- Essentials ($29/month) - Includes all Value features and MMS support.
- Premium ($49/month) - Includes all Essentials and API access.
If you need more credits, you can purchase more for $0.04 per text. The lack of multi-language support can be a bit limiting, but overall, it’s a solid mass text messaging service.
You don’t need special tricks to reach your target market. Just use TextMagic!
This app dates back to 2001, before smartphones even existed. Since then, it’s been providing solutions for companies to execute large-scale SMS marketing. The platform crosses borders, as it delivers messages to over 200 countries.
In short, it offers a well-rounded text messaging service for business entities of any kind.
Here’s a closer look at its abilities:
Online Bulk Texting
You can use TextMagic to send hundreds or thousands of texts to multiple contacts. MMS is also supported, allowing you to throw in images and attachments if necessary. You can even schedule your SMS distribution.
If writing texts isn’t your strong suit, don’t worry. This mass SMS service does it for you. You can browse through tons of workable SMS templates, so you don’t have to start from scratch. Simply modify the text, and you’re ready to go.
Two-Way SMS Chat
Sending messages isn’t a one-sided interaction in this SMS software. You can start real conversations with the person you’re contacting. Directly speaking to your customers also gives you a good idea of how effective your SMS marketing campaigns are.
If your marketing team consists of multiple people, this is a great tool to use. Each member can create their own account and set up campaigns individually.
Carrier and Email Lookup
Besides bulk SMS marketing, TextMagic also has a unique feature. Similar to people search sites, this app lets you import a list of phone numbers and extract their carrier information. This way, you can quickly sift through valid and invalid numbers. It works for email addresses, too.
If you work with massive and repetitive SMS messaging, you may use third-party automation programs. With TextMagic, you can integrate programs like Zapier, Calendly, Salesforce, and PipeDrive to enhance your workflow.
Data and Analytics
When all your messages have been sent, what’s next? It’s time to track your progress. The Insights section shows your texts’ delivery rate and lets you check the success of your SMS campaigns. You can even monitor each team member’s activity during the process.
Text marketing apps are usually pricey, but not this one. Instead of paid subscriptions, you buy credits. Each text you send costs $0.04. That’s it!
It also comes with a generous 30-day free trial. You get access to all its features, plus a dedicated US and Canada mobile number that’s free for the first month. After that, you’ll have to pay $4/month to maintain the number.
The only thing that could hold you back is the 900-character limit. But let’s be real - nobody wants to read a text longer than that. Apart from that, this is the best text messaging app on the market.
With this software, you can reach thousands of receivers worldwide, and for a low cost!
6. iVision Mobile
Smart automation tools
iVision Mobile is a white-label text messaging marketing service that has more than meets the eye. Its mobile tactic is powered by an impressive array of features, including coupons, custom web forms, and digital kiosks.
That means you can interact with your customers in a variety of ways.
Let’s see what this adaptable little platform can do for you.
SMS & MMS Automation
iVision Mobile has a comprehensive range of auto-tools, both for mass broadcasts and one-on-one convos. For starters, you can make your customers feel appreciated with a welcome message immediately as they join your campaign.
And you are free to schedule your drips as you see fit — from seconds to even months apart.
This automated texting service can also operate on triggers based on your custom criteria. You can set up as many conditions as you want — the sky is the limit.
Other than that, you are able to automate birthdays and anniversaries for a more personal touch.
The software allows you to integrate branded digital coupons in your messages as a unique link or code. Your customers will then be able to redeem and even share them with friends.
Mobile Web Pages
Another smart way to engage your subscribers is with tailored web pages. You can fully edit them, embed videos, and create opt-in web forms. This makes data capture a piece of cake.
This feature makes iVision stand out from other text marketing companies. Its digital kiosk technology is a game-changer for brick-and-mortar businesses. It can:
- Rotate your graphics and ads
- Track check-ins
- Capture up to four fields of data
- Support QR Code scanning.
The built-in CRM tool has all you need for contact management. It gives you complete access to your data in real-time. Furthermore, you can create fixed and dynamic target lists and up to ten extra data fields for your subscribers.
This texting marketing software has powerful integration capabilities. They include:
- Direct API connection
- Ecommerce sites like Shopify and Gloria Foods
- Email services like MailChimp and Constant Contact
- CMS & CRM systems like Salesforce and InfusionSoft
- POS systems
- DMS systems.
Data and Analytics
Data fanatics will be happy to hear that iVision’s reports cover every little detail. You can gain access to messaging logs, delivery reports, contact summaries, keyword summaries, and more!
This business texting service offers eight pricing tiers, fit for companies of all sizes. There’s no free plan or trial, but you can schedule a demo. You can also request a custom package and tailor it to your specific needs.
Overall, the pricing depends on the number of outbound messages per month. Here’s the range of available packages for your reference:
- Basic — $99/month for 1,500 outbound messages ($0.066/message)
- High Volume 2 — $2,500/month for 250,000 outbound messages ($0.01/message).
Additionally, there’s a one-time set-up fee of $99 for all new accounts. It includes a one-hour training session.
Compared to its mobile SMS marketing peers, the prices are admittedly on the higher side. But, considering iVision’s unique features and depending on your businesses’ goals, it can be well worth it.
Easy to use
SimpleTexting – the name says it all. This text message marketing software provides a well-rounded and straightforward SMS strategy for growing your business. With bulk messaging, quick contact management, end-to-end chatting, and team collaborations, it's the easiest tool you can use for mobile marketing.
It supports all major US and Canadian mobile carriers too, so it has a broad reach.
Just like typical text message platforms, you can send bulk SMS messages in this app. On top of that, you can start a conversation with recipients. It’s an excellent tool for closing deals or resolving issues.
If you plan to send out a personalized SMS marketing campaign, the app can extract user information such as full name, email address, and birthdays.
While launching your texting campaigns, you can gain even more subscribers by using keywords. When a user replies with these words, they automatically subscribe to your lists. No more manual opt-ins, which is great for lead generation!
Aside from scheduling your messages, you can set up auto-responses to keep your audience engaged. Part of its automated texting service is the Trigger Option, which instantly sends a reply to common queries and concerns.
If you have multiple people running your marketing plans, SimpleTexting’s Teammates feature will come in handy. You can delegate tasks and assign team members to contact lists. Each member also has the option to send texts from a dedicated phone number.
The software lets you go beyond the usual 160-character limit. You can send messages with up to 1,600 characters of text, free from cuts and delivery issues. Aside from mass SMS text messaging, you can use an MMS option to send photos and other attachments.
If you’re merging your email and SMS contacts, you can integrate your Mailchimp account to avoid manual imports and exports. It saves a lot of time and effort! You can also enhance your automaton tools with Zapier, Slack, Zoho CRM, and more.
Data and Analytics
To measure the success of your text messaging marketing, you can use its built-in analytics to view reports and usage. It will show you the total number of messages you have sent and received, opt-ins and outs, and failed deliveries. Its Link Tracking feature also lets you monitor the click rate of your attached links.
SimpleTexting has nine pricing tiers. While it lacks a free mass text messaging service, there’s a subscription type fit for every business size. All plans come with a 14-day free trial, giving you access to all the features, unlimited incoming messages, and 50 outgoing messages. You even get dedicated customer support for seven days.
The pricing plans depend on the number of credits you want per month. The more you get, the lower the price per credit. Here’s a range for your reference:
- 500 credits - $25/month ($0.045 per credit)
- 50,000 credits - $625/month ($0.0125 per credit)
Like TextMagic, there is a character limit per message, but this one’s a tiny bit higher. We also recommend building your workflow on the web-based SMS application since it’s not very mobile-friendly.
Otherwise, SimpleTexting is one of the most feature-rich and budget-friendly solutions you can get.
Trumpia is a multi-faceted online marketing platform. Established roughly two decades ago in Southern California, the company has become one of the frontrunners in text and email marketing. It provides a mass SMS service for small to large enterprises that want to boost customer engagement and increase revenue.
It even breached Inc 5000’s List of fastest-growing companies back in 2012. Big players like 7/11, Coca-Cola, Costco, and McDonald’s are all part of its clientele.
So, what can it do?
The software provides a simple texting platform. You can automatically add contacts or create online signup pages for new recipients. The variety of texts you can send is rich: from simple promotions to contests and raffles. It also uses keyword tagging for the correct segmentation of your SMS campaigns.
The SMS text blaster enhances user engagement through its two-way chat feature. Recipients can respond to your texts, which is an excellent opportunity to improve your customer service. To save time, you can set up auto-responses using the pre-built message templates.
Marketing statistics show that customers often prefer to receive email offers and newsletters. Luckily, Trumpia is more than just a text message software: it’s an email platform as well. You can link your company’s email server to send and receive messages.
It’s one thing to send messages to a large audience. Delivering them to the right recipients is another. With this feature, you can filter your subscribers based on interest, behavior, and characteristics. Doing so guarantees that you’re hitting the right market.
Automating your mobile SMS marketing campaigns is simplified with this feature. You can schedule your messages at specific intervals. Additionally, the system can initiate send-outs every time a certain keyword is used or a customer opts in to an online form.
You can maximize built-in integrations for extra features and automation. Those apps include Mailchimp, Salesforce, Typeform, and Zapier. Third-party integrations are also available, including Slack, Shopify, Google Suite, and more.
Data and Analytics
The Report Manager displays up-to-date information based on successfully sent and received messages and those that failed. The Data Capture containing demographic information can also be viewed in this section.
This SMS platform isn’t free nor cheap. It’s the most feature-loaded app on our list, which probably explains the high price point. However, you can still embark on a 14-day free trial, which gives you 100 SMS and email credits.
Once you switch to the paid version, these are your options:
- Core Plans (starting at $45/month) - Includes 1,000 SMS and 5,000 email credits.
- Advanced Plans (starting at $195/month) - Includes 5,000 SMS and 50,000 email credits, plus advanced features.
For a simple text marketing software, Trumpia offers many additional features. Its best quality is its cross-platform and multi-channel marketing. But unfortunately, it’s not mobile-friendly, so you’d have to rely on the computer software for its full capacity.
Podium is a large-scale messaging software that offers more than just SMS marketing. It gives you the ability to attract user feedback and enhance customer experiences. It’s one of the texting companies that leans more towards improving business-to-customer interactions.
The software is available for users in the US, Canada, and Australia. The Smile Studio, LaZBoy, and Vivint Smart Home are part of its massive clientele.
Here are its top features:
The text blast app gives you a centralized workspace for sending and receiving messages. It doesn’t matter whether a user gets in touch with you via text, Facebook, Gmail, or your website. All messages go straight into one inbox.
You can also send personalized texts by adding custom fields to your contacts. And to save time, you can choose from ready-to-send SMS templates and auto-responses for faster replies.
Customer feedback is vital to business growth. Unlike other text marketing companies, Podium gives you the ability to collect reviews with ease. You can set up automated review invites when a customer makes a purchase. But the platform also makes it easy to create pop-ups on apps like Facebook or Google.
Did you know you can collect payments via text? This software lets you insert links to your messages, redirecting users to a payment channel. You only have to add your available payment methods and customize your invoice. There is, however, a processing fee on top of your subscription.
Alongside the business texting services, it’s also possible to incorporate a Live Chat for your website visitors. It comes with a customizable widget. Use it to answer instant queries, resolve problems, schedule appointments, or close deals.
There’s nothing better than face-to-face customer service. If customers find it hard to relay their concerns through SMS, they can talk to you remotely. By sending them a link, you can instantly connect with them through Video Chat. It’s also an excellent tool for product marketing.
This feature gives your whole marketing or customer support team access to the text messages software for collaboration. You can assign members to handle inbound messages, questions, reviews, and other tasks. It’s also possible to streamline your internal communication by sending direct and group messages in the same interface.
Podium offers industry-specific app integrations like PROFITSystems, DocuTap, or ShopBoss for enhancing your workflow. You can also integrate the program with CRM software like HubSpot, Salesforce, and Zoho for extra automation.
The company offers a free text messaging platform called Podium Starter. Although it comes with limited features, you can still utilize its core specs. That includes:
- Centralized inbox
- Review acquisition
- Website leads
- Text payments
To unlock the full suite of features, you’ll have to upgrade to a paid subscription. Podium doesn’t have a definite price structure, which is a shame. Instead, you’ll have to reach out to a representative for a custom package.
It depends on your company size, but the SMS software pricing starts at $350 for a 12-month contract.
Still, it’s an excellent choice for businesses of all sizes. Plus, you can get notifications, respond to messages, and delegate tasks from your mobile app.
10. Message Launch
Message Launch is an easy and quick tool that helps you grow your business via text. Using this SMS software, you can introduce your brand to a larger audience, improve customer experiences, and increase your subscriber count exponentially. Major companies like eBay, Gold’s Gym, and Jamba Juice have used this software for their SMS and email marketing campaigns.
Here’s what you can do with it:
This software is perfect for mass texts for businesses, institutions, and organizations. You can also send out follow-up messages via email, all within the same interface. The great thing about it is that you can send texts using a dedicated, toll-free number provided by the software.
Polls and surveys are supported too. You can send questions with up to 10 different choices, and the system consolidates the votes in real-time.
You can use the SMS marketing platform to engage your audiences in a conversation, enhancing your customer service quality. For this, you get one centralized inbox for handling user feedback. Messages get listed as threaded conversations, so you can get back to them and keep a log.
Keywords are great tools for your lead section. When recipients respond with certain words, they automatically subscribe to your contact lists. But unlike typical text message programs, Message Launch can also send links, mobile coupons, or templated responses when triggered by keywords.
Data Capture and Targeting
Correct targeting is the heart of SMS marketing. It ensures you’re sending your messages to the right audience to avoid creating spam. With this feature, you can filter your subscribers based on interests, characteristics, or behaviors. But how? By sending questions to your contacts, the tool automatically stores the answers in its database.
This texting marketing software has many automation features. Triggers can include keyword hits, opt-ins, or link clicks. Any of these activities will prompt the system to send a text or email with the related content.
Speaking of opt-ins, another way to increase your contact base is by creating sign-up forms or pages. You can embed them onto your website or create a separate landing page. There are various pre-designed sign-up templates you can modify to fit your branding.
Data and Analytics
Campaign success insights are quite limited in this app, but you can still work with your results at the base level. It’s possible to view the running messages sent and received while keeping track of your subscriber count. The SMS software also has a Click-Through Tracking feature, which lets you view your link performance.
Message Launch offers budget-friendly tiered pricing. No features are locked behind a paywall, which means you’re just paying for the number of SMS and email credits per month. You can try it for free with the 14-day trial period.
These are the paid subscriptions:
- Mercury ($9.99) - 200 SMS and 2,000 email credits.
- Venus (19.99) - 500 SMS and 5,000 email credits.
- Neptune ($49.99) - 1,500 SMS and 15,000 email credits.
- Jupiter ($99.99) - 5,000 SMS and 50,000 email credits.
The lack of third-party integrations can be a drawback, especially for wide-scale marketing SMS campaigns. But with these prices, this makes for a great text messaging service for business start-ups.
Free inbound texts
Textedly entered the SMS marketing game in 2015, making it a new player in the industry. But it’s a startup you can trust, as it provides the best SMS marketing platform for small, medium, and large enterprises in the US.
Its clients include Chick-Fil-A, GoDaddy, and American Heart Association.
Let’s see what it can do.
If you’re launching a text message advertisement, survey, poll, or text-to-win game, you can do it in a few clicks. While you can’t send MMS messages, your audiences can. So when your recipients need to send pictures or videos, you still get to view them.
The software also has a Data Collection feature that allows you to add in some text message personalization.
Using keywords is a quick and efficient way to get new subscribers and potential customers. With Textedly, you can add as many keywords as you like. When a user responds to your marketing text with these words, they get added to your contact lists.
Messaging your audience doesn’t end the moment you hit the ‘send’ button. You can engage with them better by allowing them to reply to your texts. This is where two-way chatting comes in handy. You get access to an inbox where you can view messages as threads and start one-to-one conversations. Direct marketing at its finest!
Adding links to your texts is a good way to get more sales. But when they’re cluttered with confusing characters and symbols, people are likely to ignore them. This texting program comes with a built-in link shrinking tool, which lets you shorten your hyperlinks to make them look more attractive.
Onboarding your team to handle various tasks is easy. With this program, you can create as many groups as you like. Everybody gets access to your mass SMS dashboards. In this case, adding work integrations is required for optimal usage.
What Textedly lacks in built-in automation, it makes up for in third-party integrations. The program has a rich set of business and ecommerce apps you can use to enhance your workflow. That includes Slack, Salesforce, Shopify, Mailchimp, WordPress, Pipedrive, and more.
Data and Analytics
The platform provides detailed and real-time statistics to measure the performance of your SMS business marketing activities. You can actively count your new subscribers, people who unsubscribed, click-through rates, and message delivery.
Among our list of text message marketing companies, Textedly has the most subscription packages. So, finding one that fits your budget and business type won’t be hard! And the good news is, all incoming messages are free.
All features are the same for each plan, so you’re just paying for the number of SMS credits you get every month. That includes:
- Bronze ($34/month) - 1,200 messages
- Plus ($39/month) - 18,000 messages
- Enterprise ($50/month) - 4,200 messages
- Elite (70/month) - 6,000 messages
For bigger businesses, Textedly has more extensive plans ranging from $140 - $2,100 per month. All options come with a 14-day free trial.
The only negative is that you don't have a dedicated phone number for your SMS text blaster. But you can still use shortcodes, which is a great alternative.
No monthly fees
ClickSend is an award-winning SMS marketing company that provides full functionality for all types of businesses. It’s a cloud-based software that delivers mass SMS, MMS, email, and online messages worldwide.
The 2018 Deloitte Technology Fast 500 Award winner also gained a spot in Zapier’s list of fastest-growing apps in 2019. Let's see if it lives up to the hype.
Do you need to deliver thousands of texts to your new and existing customers? With this text messaging software, you can send, receive, and monitor bulk SMS anywhere in the world. While there is a 1500-character limit per text, you often don’t need that much content for a single message.
You can also activate a two-way messaging scheme for direct marketing. All replies are free.
Get creative with your SMS campaigns by throwing in some multimedia content. You can send photos, icons, GIFs, or attachments along with your text. In addition, you can add scannable codes for discounts and coupons.
Unlike most texting platforms, ClickSend extends its services far beyond SMS. It maximizes marketing through cross-platform messaging. That means you can engage audiences in other communication apps, including Facebook Messenger, Telegram, and Viber.
You can turn a simple text message into a more personalized voice message with this tool. And not all text messaging marketing companies come with advanced features like this. You type in a text on your dashboard or API, and the system converts it into a recorded message to then deliver it as a voice call.
Besides SMS marketing, you can use the software to send campaign emails like newsletters, product launches, and updates. Transactional emails are supported, too. If you’re in the retail industry, it’s a great option to send order alerts and purchase confirmations.
Did you know you can still send fax messages online? ClickSend takes traditional communication channels and adapts them to the virtual space. The text messaging platform comes with a Cloud Fax Machine that uses virtual numbers for delivery. Besides that, you can send virtual postcards and letters via email or API.
Automating your business communication makes your work more efficient, especially for large companies. You can integrate popular business and eCommerce apps like Shopify, Magento, Zapier, Salesforce, Slack, and more for extra functionality.
It’s web-based and uses a cloud computing system, so no downloads and installations are needed.
There are no pricing tiers for this software, only credit-based payments. Regardless of your budget, the text marketing company gives you access to all features. Plus, all inbound replies are free. The only price revolved around the number of credits you use, which costs:
- SMS - starts at $0.0268/text
- MMS - starts at $0.0452/text
- Text-to-Speech - starts at $0.0157/call
If you’re on a budget, this is the best SMS app you can use. But that’s if you don’t need a dedicated number or shortcode. But you can get a number for an additional $1.91 per month.
Free inbound messages
SlickText is a simple mass-messaging platform loaded with essential SMS marketing tools. It has complete functionality, ease of use, end-to-end communication, fluid dashboards, and automation tools for optimal use.
Popular brands that use this text messaging system include FedEx, ESPN, and Universal Studios.
These are its top features:
Sending text blasts is incredibly easy with this texting platform. Both SMS and MMS are supported, although the latter limits your usage by compressing images and icons.
You can insert a Textword which recipients can respond with to get included in your messaging list automatically.
It’s also possible to create formats such as mobile coupons, loyalty rewards, or SMS surveys.
Just like SimpleTexting, you can add up to 1,600 characters.
Engagement is a key factor in SMS text message marketing. So it’s a good thing that SlickText includes an end-to-end messaging option. Your customers can respond to your texts, and these replies go straight to a consolidated inbox for better organization.
If you have a large following base on social media platforms, you’ll find this tool very useful. Through app integrations, you can cross-post your text campaigns on these sites. You can even collect responses. It’s not all about SMS; you can mix it up with some digital marketing as well.
Setting up auto-replies is the key to making your audiences stick around. When a recipient responds to your numbers or shortcodes, the texting software can instantly send an accurate reply. It can be an answer to a query, a form submission, text vote, and so on.
Speaking of automation tools, setting up drip campaigns will save you a lot of time. With this feature, you can create marketing campaigns ahead of time and launch them whenever you like. It also lets you send time-delayed messages to selected contacts when a trigger gets hit. It’s as easy as setting an alarm!
SlickText’s SMS service offers a lot of integrations, especially those involving marketing automations. That includes ClickFunnels, ActiveCampaign, Kajabi, and more. If you wish to merge your SMS and email marketing campaigns, you can add integrations like MailChimp and ActiveContact.
Data and Analytics
The app isn’t as detailed as other text message programs when it comes to reporting. However, it can still deliver useful metrics for measuring the success of your campaigns. The Link Tracker is particularly useful. It monitors your link performance, so you know how many people are clicking your URLs.
SlickText offers an affordable price structure, which is perfect for small to medium-sized companies. Like most texting software for business, all packages get the same suite of features. The only difference is the number of text credits you get per month.
Here are your options:
- Basic ($29/month) - 500 texts
- Step Up ($49/month) - 1,000 texts
- Lil Bro ($79/month) - 2,000 texts
- Big Bro ($139/month) - 3,600 texts
Before subscribing to a paid subscription, you can take a free spin during the 14-day trial period. That gives you 50 texts and one Textword.
SalesMSG offers bulk text messaging as a marketing service. It’s among the top software you can use to send, receive, and track messages from your customers. You can set two-way business conversations for easier user engagement. Marketing management teams from The Ritz-Carlton, CrossFit, and ComCast love using this platform.
Check out its other awesome features:
The SMS Broadcasting tool is the star of this business text messaging software. It’s what lets you interact with a massive audience. From plain texts to multimedia messages, the variety of things you can send is enormous.
You can personalize messages with custom data and merge fields. MMS texting also lets you throw in some photos, GIFs, emojis, and more.
Similar to autoresponders, you can set up canned messages for frequently-asked questions. While you’re away, the system can also automatically send these texts so you can stay responsive even while you’re inactive.
Aside from mass texting, the program also provides a built-in call forwarding option. The system passes any missed calls along to your mobile device, landline, or office line. This way, your customers are never left unattended.
In addition to its SMS tools, SalesMSG lets you use your existing landline number or toll-free number. It’s a great alternative to a dedicated phone number, which can be expensive.
Importing your contacts is a breeze. Simply upload a CSV file, or add new members as you go. But since that’s a basic standard for SMS marketing software, what makes this one so special? Two words: list segmentation. You can add tags to your contacts so you can group and filter them according to your campaign strategy.
SalesMSG has yet to provide built-in automation tools like drip campaigns. But you can integrate third-party apps for a better workflow. Those programs include Zapier, ActiveCampaign, HubSpot, InfusionSoft, and Marketo.
Data and Analytics
To measure the effectiveness of your SMS marketing strategy, you can see real-time statistics of your broadcast. That includes all the messages sent and received, new subscribers, unsubscribes, and comparison graphs.
SalesMSG offers a simple pricing structure, with only three plan options. Each text messaging service comes with a 14-day free trial, along with a risk-free 30-day money-back guarantee.
Here they are:
- Pro ($35/month) - 750 texts
- Premium ($300/monht) - 7,500 texts
- Custom - Contact Sales
The massive gap between Pro and Premium can be a drawback, especially if you’re looking for some middle ground.
Luckily, there’s a pay-per-use option offered in case you need more credits. Additional usage will cost you $0.025 per SMS and $0.05 per MMS.
What Is SMS Marketing?
SMS marketing is a business practice that involves the promotion of products and services through mass text messaging. It requires a permission-based communication setup, which means that recipients must subscribe or “opt-in” before you can send them these texts. Consent is key.
You’ve surely received texts from companies announcing 50% discounts or inviting you to events at some point. That’s SMS marketing right there.
What Is SMS Marketing Software?
An SMS program provides the tools for you to execute bulk SMS marketing. Instead of using your smartphone to text customers manually, you can use this application to make things easier.
You can upload your contacts, acquire new subscribers, launch text campaigns, and automate the whole process.
It also provides dedicated phone numbers and shortcodes for better business communication. Here’s an example:
TEXT [KEYWORD] to 2366
The software collects responses to its database and uses it for future messages.
SMS Marketing Use Cases
So – what can you use the such a tool for?
These are some great examples:
Text campaigns are the most common products of this software. Whether you’re introducing a new product or keeping your audiences in the loop of your offerings, you can do it with a text message advertisement.
Alerts and Reminders
You can use text blast software to send out order confirmations, purchase receipts, shipping notifications, event reminders, and more.
Vouchers, discounts, rewards – you can insert these types of incentives into your messages.
Surveys and Polls
If you’re gathering data about your goods or services, sending short questionnaires and forms is a great move. You can also get text votes through polls to get to know your audience.
Text-to-win messages are a typical form of SMS promotion. Recipients can reply with an entry to join these deals.
Use these platforms to handle customer queries, concerns, and feedback. You can respond to messages using built-in automation tools or third-party integrations. With this, you can set up auto-responses, consolidate messages, and assign team members.
You can maximize the best SMS software to increase your subscriber count via sign-up forms, invites, and more.
What Are the Benefits of Using a Text Messaging Service for Your Business?
These are the perks of using a mass SMS service for your marketing strategy:
Using SMS marketing software is time and cost-efficient. With the ability to import thousands of contacts and send messages all at once, reaching customers doesn’t require much effort and resources. It’s far more budget-friendly than traditional marketing strategies.
Gain Prospective Clients
With the use of keywords and shortcodes, it’s easier to identify the people interested in what you can offer.
Increase User Engagement
Most texting programs offer a two-way messaging feature. With this, you can break barriers and start real conversations with your audiences. It’s possible to get insights, questions, and feedback. It also allows you to improve your customer service.
Enhance Customer Experience
Through simple text messaging, you can streamline each consumer's journey without ever leaving your mobile device. You can send order alerts, receipts, and invoices. But the ability to process payments by text gives customers more convenience and comfort.
SMS has one of the greatest potential in terms of increasing sales and closing deals instantly. It has a much higher converting rate than most other mediums, according to marketing stats.
How To Choose the Right SMS Marketing Software?
Before investing in text message software, you want to consider these first:
What type of message do you want to deliver to your audiences?
Any program on this list does an excellent job of sending SMS ads and promotion messages in bulk.
If you want to use MMS, you need to make sure the software of your choice can handle multimedia content.
Texts with unique formats and extra elements like rewards, contests, polls, and scannable codes are best distributed at ClickSend, SlickText, or Textedly.
If you wish to collect more feedback, reviews, and insights, use Podium.
Since all programs here have a two-way chat option, you can pick any solution to focus on your customer service.
Trumpia, Message Launch, and SlickText offer a targeting feature that lets you group your contacts according to interests, behaviors, and characteristics. They’re the best SMS software to help you devise your campaigns with the right demographic.
It’s essential to choose SMS platforms that comply with specific industry standards to keep yourself free from legal trouble. That includes consumer protection, data privacy, and other pertinent international laws like the Telephone Consumer Protection Act (TCPA). That’s why every software we’ve included on this list comply with those regulations.
Textedly and SlickText both employ a two-factor authentication setting, which adds an extra layer of security measures. You can set a unique pin code for log-ins to ensure only authorized people are accessing your account.
You can get the most mobile-friendly mass SMS service from EZ Texting, Podium, ClickSend, and SlickText. Even when you’re on the go, you can still take advantage of full mobile functionality to send bulk texts or respond to messages.
Most tools here won’t charge you for incoming messages. However, that’s as far as a free text blast service can get.
Podium is an exception as it offers free software with some cool features, but it doesn’t include mass text messaging.
The more budget-friendly options would be TextMagic, SimpleTexting, Message Launch, and Textedly. Each text you send costs anywhere between $0.02 – $0.04.
EZ Texting, Textedly, SlickText, and SalesMSG are somewhere in the middle.
The more significant investments would be Trumpia and Podium, with standard subscription plans ranging from $195 to $2000 per month.
SMS marketing software has the power to elevate your brand, grow your consumer base, and push your revenue.
But more importantly, it gives you the ability to connect with your customers.
All with a simple, well-crafted text.
But choose carefully – the right tools make it a breeze to deliver the perfect message.
You’ve got great options here!
Is SMS marketing legal?
Laws cover the practice of SMS marketing. One of them is the Telephone Consumer Protection Act (TCPA), which requires businesses to consent from recipients before sending them marketing SMS messages.
Can I send bulk SMS free?
Yes, you can. There are tools you can use to do mass text messaging for free. Although most of the programs let you receive messages for free, the cost per outgoing text is relatively low – starting at $0.025 per text.
Is SMS marketing effective?
Absolutely. Many customers prefer getting SMS messages from brands after they’ve opted-in. Surprisingly, these texts have a staggering 98% open rate – and that’s a real game-changer.
What is the best bulk SMS marketing software?
The best SMS marketing software is TextMagic. It offers loads of usable templates, affordable pricing, and a two-way messaging platform.
Nero is an all-around wordsmith with a degree in Communication Arts— not the vicious emperor you might know in history books. He's an avid reader. A frisky writer. A tech enthusiast and occasional binge-watcher. He likes long walks on the beach. Enjoys deep thinking and shallow conversations. Hates ketchup. Panic! At The Disco.
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