Constant Contact Review
Updated · Oct 12, 2022
Best for: Email marketing for ecommerce
What Is Constant Contact?
Constant Contact is an all-encompassing platform for launching varied marketing campaigns. To understand the company’s current versatile solutions, a quick history lesson is in order.
Founded in 1995 as Roving Software, the company adopted the Constant Contact brand in 2004, following the success of its suite of DIY emailing tools and services for small and midsize enterprises (SMEs).
Around this time, Web Marketing Today crowned Constant Contact as the most popular email marketing software available.
In the ensuing eight years, the company made key acquisitions. Constant Contact bought NutshellMail, an email-based social media monitoring tool, in 2008. Three years later, it brought Bantam Live, contact management, and social CRM provider, into the fold.
The year 2012 witnessed two Constant Contact acquisitions: CardStar, a mobile loyalty app, and SinglePlatform, a business listings startup.
In 2015, the Endurance International Group (EIG) bought Constant Contact to the tune of $1.1 billion. Since joining the EIG umbrella, Constant Contact has become a sister brand of BigRock, Bluehost, BuyDomains, Domain.com, HostGator, iPage, MOJO Marketplace, ResellerClub, and SiteBuilder.com.
After such an introduction, is Constant Contact the best software for email marketing? On paper, it might be. But there’s still a lot more to unpack to determine whether it’s worth the trouble.
Constant Contact Features
Unlike many other fledgling emailing solutions with increasing marketing capabilities, Constant Contact enjoys the technological clout of its parent corporation to deliver a dizzying array of functionalities. You can use them to build a stunning site or feature-rich online store from scratch and market through a myriad of channels.
Let’s dissect see how it stacks up against the industry’s perceived top automated email marketing software.
Email marketing is here to stay. That’s why you’ll need:
The most praised feature by Constant Contact reviews, unlimited email sending sets the platform apart from many of its closest competitors. Since contact storage primarily dictates the size of your bill, you can be as active in your campaigns as you want.
Customizable Pop-Up Forms
If you sign up for the Email Plus or Pro plan, you can create countless pop-up Constant Contact forms with unique fields and customized timing to level up your lead generation efforts.
The best part is that they contain zero traces of the company’s branding. Your business will appear more professional when displaying Constant Contact newsletter subscription forms throughout your site.
Automated Welcome Email Series
Also available to select clients, this functionality allows you to automatically send a series of communications to greet newly subscribed contacts.
Automated Email Behavioral Series
Exclusively to Email Plus and Pro packages, this feature enables you to set triggered email series targeting your subscribers based on how they respond to your messages.
The software lets you personalize content using the details you collect from your subscribers.
With more than 100 editable Constant Contact templates, you can tweak mobile-responsive designs to deliver your message effectively and drive results.
Branded or Industry Templates
Using Constant Contact template builder, you can draft communications packed with your brand elements or edit existing templates.
Subject Line A/B Testing
Constant Contact lets you test two subject lines for your email to see which one has a higher probability of being opened and read.
Automated Email Resend to Non-Openers
To boost your open rates, this feature resends unopened messages automatically. With an option to modify the subject line, your contacts who ignored your email the first time won’t think that it’s the same one.
With the Constant Contact software, you can create a secure, mobile-responsive page for donation collection and inspire confidence from Good Samaritans.
As an Email Plus subscriber, you can link online surveys to gather feedback from your contacts.
We took our time to thoroughly examine the feature for this Constant Contact review. It proved to be a tried-and-tested method to learn more about the interests, preferences, and opinions - invaluable in customer acquisition and retention.
Available when you upgrade from Email to Email Plus, this feature enables you to launch polls via email. Asking your contacts to rate or vote on a topic of your choice is an interactive way to keep your finger on the pulse and collect fresh market data.
With Email Plus’s mobile-responsive coupons, you can have another tool in your arsenal to promote a new offering and drive more site traffic.
Are you big on events? Go with Email Plus to give your guests a convenient means to confirm their attendance. This way, you can accurately estimate what the final headcount would be beforehand.
You can sync your Shopify and WooCommerce digital storefronts with the Constant Contact email marketing platform. These simple integrations allow you to automate notifications for cart abandoners by learning about their purchase activity.
Advanced Ecommerce Marketing
If you use Shopify or WooCommerce, subscribing to the Email Plus package lets you incorporate merchandise directly from your online stores into your emails.
Tracking and Reporting
Constant Contact generates real-time email marketing reports to help you stay on top of your marketing campaigns and monitor your progress.
Here's what you get with Constant Contact:
If you use the Constant Contact Website Builder, you won’t have to pay for a third-party web hosting service.
Connect a Custom Domain
By default, a site built on the platform carries a Constant Contact subdomain. But you can use an existing one or buy your own directly from the company.
With Constant Contact, you can upload as many files as you want at no extra cost. This means you won’t be encumbered by limited cloud storage.
Mobile-responsive design is synonymous with the Constant Contact Website Builder. Rest assured that all site elements you will use can adapt to the screen of any device, ensuring good search engine optimization (SEO) and enhancing usability.
Establish a foothold in the blogosphere to promote your brand’s domain expertise. Build a reputation as a thought leader in your field.
You can create save points that you can quickly roll back to and undo the changes you made should you wish to restore your site’s previous state.
With this feature, you can review the performance of your site. The platform has a report generation tool that can present your latest statistics in a digestible manner.
SSL Certificate (Security)
Privacy lies at the heart of the Constant Contact database. The platform encrypts the sensitive information of site visitors, safeguarding their usernames, passwords, contact details, payment card credentials, etc. from identity thieves and fraudsters.
Constant Contact also offers:
This AI-powered tool lets you create a logo for your business, even if you have zero graphic design skills. With its customization options, you can let your imagination run wild and experiment as much as you wish.
List Building Tools and Welcome Email
The Constant Contact software simplifies lead list creation. With a battery of tools that can work on your business site, social media channels, and other marketing platforms, you can consolidate your contacts online, in person, or while on the go.
Contact List Import
If you’re coming in with existing subscriber lists, you can seamlessly upload them to the Constant Contact email marketing platform. It supports Excel, Outlook, Gmail, and many other widely used apps.
You can manage your subscribers in one place. The company stores all information germane to your contacts in one centralized Constant Contact database, enabling you to pull the data you need for your marketing campaigns.
Other than directing traffic toward your business site, you can create landing pages with the software to render calls to action more persuasive and up your conversion rate.
If you don’t have arresting digital assets to upload to your site, you can browse through the platform’s library of more than 550,000 professionally taken stills.
Facebook and Instagram Ads
The Constant Contact software can serve as your launching pad for Facebook and Instagram advertising campaigns. It has reporting features, so you don’t have to go elsewhere to know how your target audiences react to your ads and analyze what to do next.
Constant Contact can likewise help you dominate search engine results pages, especially when your site’s SEO needs more work. By tapping the software’s convenient Google Ads support, you can boost your brand’s search visibility and beat your competitors appearing above the fold.
Social Posting, Inbox, and Monitoring
Constant Contact can be your eyes on your social community. You can see which campaigns are working wonders and which ones are underperforming, so you can adjust your strategy accordingly.
Capture the details of casual site visitors to grow your contact list more quickly with this pop-up sign-up form.
This calendar will help you manage your marketing campaigns the way you’re accustomed to.
Using engagement-based Constant Contact segmentation, you can tailor sensible messages to logical lists of contacts.
Up to 10 users can work on the same Constant Contact email marketing account to help your team leverage the app’s functionality all at once and accomplish more together. With permission settings, you can grant and limit access to different roles.
Event Management and Marketing
You can use the Constant Contact app to manage events, facilitate registration, and collect actionable data. Although this functionality doesn’t cost extra, the company charges a fee per transaction it processes and WePay completes.
Available to the Pro plan only, Constant Contact text messaging is useful for generating leads, launching promotions, engaging with unconverted prospects.
Sell Unlimited Products
If you can build an online site on Constant Contact, you can list and sell as much merchandise as you want.
Due to the company’s revenue-sharing model, it takes a cut from every item sold on your site.
Digital Products and Downloads
You can use the platform to sell digital products and deliver them via the Constant Contact autoresponder.
Accept Online Payments
If you go with Constant Contact, your digital storefront will be able to take payments by credit card, debit card, PayPal, and Stripe.
With Constant Contact automation, you can send triggered emails for various events like order placement or cancellation. You can likewise include key details, such as tax calculations and shipping labels, to your transactional communications.
Coupons and Discounting
The ecommerce platform provides you options to sweeten the pot. You can waive the shipping and handling, apply direct discounts at product or order levels, and issue coupons.
Integrated Shipping Management
You can impose flat shipping fees on Constant Contact, but you can also connect the platform to all carriers and display the latest weight-based rates.
Marketplace Listing Manager
Provided that you sign up for the Pro package, you can consolidate and manage all of your on Shopify, WooCommerce, BigCommerce, Etsy, and eBay listings on the Constant Contact software.
Multichannel Inventory Sync
With the same Constant Contact subscription, you can sync your inventories across different marketplaces to avoid any penalty for selling what you don’t have in stock.
Marketplace Revenue Reporting
As a Pro subscriber, the platform comes with a unified marketplace dashboard to view sales and inventory reports.
AI Marketing Automation Playbooks
This Pro feature gives you access to over 20 pre-designed marketing playbooks that minimize the trial and error in contact targeting and automation.
AI-Powered Campaign Optimization
With the help of Constant Contact’s AI, every Pro subscriber can optimize automated email sending.
Ecommerce Platform Integrations
Unlike the Email and Email Plus packages that work with many of the most popular ecommerce platforms, the Pro plan is compatible with Shopify, WooCommerce, and Magento only.
Constant Contact’s AI collects and analyzes data from linked ecommerce platforms, building more than 30 prebuilt segments (classified as either standard or predicted) to create personalized messages.
Segmentation has been the usual criticism in most Constant Contact reviews. But thanks to the AI, most of the platform’s detractors must have gone silent.
This feature empowers customers of Pro-subscribed businesses to pick the type of content they prefer to receive and the frequency of its delivery. This is yet another method to know more about your contacts and keep them engaged.
Personalized Product Recommendations
You can let the company’s bot pick which items to recommend to your subscribers and include such suggestions in every Constant Contact campaign of yours.
With this drag-and-drop optimizer, the AI-powered platform can determine the most effective template and subject line for the content you feed into it.
Smart Subject Lines
The AI can propose promising options based on historically successful subject lines.
Dynamic Incentives per Individual
Another gem of the Pro package! You’ll bе able to determine the most practical incentives for individual customers to offer immense value.
Best Time of Day to Send per Email Recipient
To increase your communications’ chances of getting opened and clicked, Constant Contact uses its intelligent bot to identify the best time of day to send your emails.
Best Sending Intervals per Email Recipient
With this advanced Constant Contact marketing automation feature, you can properly space out your messages to encourage your subscribers to engage.
Facebook Custom Audiences
Constant Contact uses predictive analytics and cutting-edge segmentation tools to produce qualified leads out of your ads on Facebook and Instagram.
Ecommerce Analytics & Reporting
The Pro package generates rich revenue reports for ecommerce. You can take advantage of detailed analytics with visualizations to study the performance of your online stores, along with the potential impact of predicted trends. You can export your data in CSV.
Ease of Use and Interface
This top email marketing software caters to the business needs of SMEs across international boundaries. So, you can sign up for a subscription even if your organization isn’t based in North America. It has 11 local brands and a “global” one intended for interested clients outside of the following countries:
- New Zealand
- United Kingdom
- United States
Moreover, the company accepts seven currencies and takes account payment by credit card, paper check, e-check, and PayPal. Only US clients can pay via an e-check, though. Also, paper check is applicable only to prepayment.
When it comes to the user interface of this email marketing software, elegant is the best word to describe it. Considering the overflowing features you can get your hands on, no matter what package you go with, the dashboard design is modern, familiar, and therefore intuitive.
In case you struggle to navigate or find something else confusing, Constant Contact has a reliable support system in place.
You can reach the business email marketing software company via chat or phone and get more information about any topic you can think of through its knowledge bases. You can consult the Constant Contact Blog for insightful marketing reads, simple how-to articles, step-by-step guides, video tutorials, and free webinars.
To get experienced-based troubleshooting processes and clever workarounds from actual Constant Contact clients, drop by the User Community. The membership of this forum is north of 860,000, and you can see how many are active when you visit.
With over 92,000 posts currently published, you can share your best practices, ask a question, or tap the community’s collective knowledge to get nuggets of advice on your predicament.
Constant Contact Integrations
The MarketPlace is a gold mine of third-party apps and integrations. As of this writing, it features 534 items (and counting) and a robust search engine.
Since you can search by keyword, browse by industry, business need, and/or attribute, and sort by popularity, name, date of entry into the system price, etc., you can sift through hundreds of tools with absolute convenience.
This marketplace doesn’t limit the Constant Contact integrations you can adopt. It’s merely a gateway to a wider world of third-party business tools that can maximize the potential of this platform.
A good case in point is the Zapier integration. When linked to your Constant Contact, this bridge builder can help the platform talk to more than 2,000 other apps in the hope of boosting your automation capability.
Further, MarketPlace also lists service providers. Spread across 17 categories, including branding, content and copywriting, graphic design and HTML, and software development, Constant Contact’s certified trusted partners can complement your in-house team and take your marketing efforts to the next level.
The company’s thriving Technology Partner and Agency Partner programs mean that MarketPlace is bound to continuously grow. If you choose the Constant Contact email marketing platform, you’ll be the direct beneficiary of this growth.
Constant Contact Pricing
So, how much does Constant Contact cost? The company has a flexible pricing structure. Like many of the best email marketing platforms, Constant Contact charges by contact count. Here, have a look:
Cost per maximum contact count:
- 500: $20/month
- 2,500: $45/month
- 5,000: $65/month
- 10,000: $95/month
- Email Plus
- 500: $45/month
- 2,500: $70/month
- 5,000: $95/month
- 10,000: $125/month
If your contact storage needs exceed 10,000, you automatically get the Email Plus package.
Other than the two Constant Contact plans above, there’s also a subscription designed for customers who don’t need email marketing support. Called the Website Builder plan, it includes all of the Constant Contact features except those under Email Marketing for $10 a month.
If you’re not up for building your own site, you can have Constant Contact to do it for you.
With the Website Quickstart, the company’s in-house team of experts can register a domain, design a site, set up an intuitive digital storefront, and all the nine yards on your behalf. This service costs as low as $249, and it can help you focus on what you love most: growing your business.
Other than website building, Constant Contact also offers expert email template design assistance for as low as $79 per project.
Likewise, the company provides marketing strategy consulting. The initial consultation is free, but using a marketing advisor to teach you or a marketing manager to handle everything for you isn’t. For this service, the rate starts at $50 a month.
Now, back to packages. The Constant Contact pricing plans above come with a money-back guarantee. If you’re not completely satisfied with the product, you can cancel your account within 30 days.
This guarantee applies to new and paying Constant Contact users only. You can only ask for a refund if you have made a successful similar request in the past. Also, you must have imported a list of contacts and sent at least one email to your audiences.
If you meet all of these conditions, the company will refund 100% of your initial monthly subscription payment via the method you originally used. The guarantee doesn’t apply to any payment toward any custom services, add-ons, or third-party advertising fees that you make.
Constant Contact rewards clients willing to pay in advance. Irrespective of plan and contact count, it provides a prepayment discount based on how many months you’re willing to pay upfront.
- 10% for 6 months
- 15% for 12 months
Constant Contact has bigger discounts in store for nonprofits. Instead of 10% and 15% for 6- and 12-month advance payments, respectively, qualified organizations get to enjoy 20% and 30%.
Nonprofits can benefit from these discounts in addition to the limited Constant Contact free trial they can take advantage of when they sign up. You can learn more about this in the FAQ section.
Lastly, Constant Contact offers a fourth plan: the Pro plan. This package aims to help ecommerce sites generate more sales through its AI-powered marketing automation functionality, predictive analytics, and a great number of multichannel integrations.
Starting at $195 a month, the price of the Pro plan dwarfs the cost of Constant Contact Email, Email Plus, and Website Builder subscriptions. This deal is attainable only if you purchase the Pro package for one or two years. Plus, this subscription is available to clients in the US and Canada only.
Like other Constant Contact plans, the price of Pro is based on contact count. If you need to upload more than 50,000, the company will give you a custom estimate.
Constant Contact vs Mailchimp
These platforms aren’t exactly alike, but any “Constant Contact versus Mailchimp” showdown will be a close contest. We decided to compare them for our Constant Contact review.
Widely regarded as two of the best email marketing software solutions money can buy, the feature sets of Constant Contact and Mailchimp are the envy of the industry.
Both deliver advanced email marketing as well as website building functionalities and appeal to practically the same types of clients. Either uses AI, offers a smorgasbord of integrations, gets creative with discounts, and provides a world of free, insightful resources.
Even in their deficiencies, Constant Contact and Mailchimp tend to mimic each other. They extend varied customer support. But the former oddly isn’t keen on assisting clients through email, while the latter doesn’t assign a dedicated point of contact for clients paying top dollar.
Despite enjoying the adulation of many pundits, Constant Contact still doesn’t have built-in CRM functionality and Mailchimp doesn’t have its own SMS marketing solution.
The consensus of opinion among authentic Constant Contact reviews is that Mailchimp can’t compete with the EIG-owned brand’s unlimited email sends. And for 50,000 contacts, the most expensive Constant Contact subscription (which is Pro) can be $445 cheaper than its counterpart’s Premium plan.
However, Constant Contact has no answer to Mailchimp’s free plan, which contains a website builder, an AI-powered Creative Assistant, basic email templates, multichannel tools (including printed postcards), and marketing CRM.
Constant Contact Review - Verdict
The platform’s set of features is a thing of beauty. But any daring Constant Contact review will show that some of the very best email marketing platforms outweigh its functionalities, and even outnumber them outright.
But by virtue of its inclusion in the EIG family of brands, you stand to reap the benefits of Constant Contact’s affiliations.
Moreover, its practical pricing structure along with its lengthy no-cost trial and reassuring money-back guarantees can compensate for its lack of free software version. Its in-house services and mammoth app and integration marketplace offer tremendous value and flexibility.
Most importantly, Constant Contact’s refusal to charge by email send is perhaps its greatest advantage in this increasingly competitive industry. With practically no risk involved, this platform is definitely worth a try.
How does Constant Contact work?
Like the other top email marketing platforms, Constant Contact sports a bunch of native tools as well as a growing list of integration possibilities.
It capitalizes on the individual functionalities of its sister brands to expand and evolve into a well-rounded website building and marketing platform.
The features are accessible through subscriptions. With optional in-house and third-party paid services as well as add-ons, the platform likely has everything you need to manage your site and marketing initiatives without having to go outside of its ecosystem.
What is Constant Contact used for?
Due to the versatility of this platform, you can use it for email, SMS, and event marketing. It works as a convenient contact management solution too.
Constant Contact supports gazillion integrations, especially ecommerce ones, but you can build a new business site or online store on it if you want.
Is Constant Contact legit?
There’s no question about Constant Contact’s legitimacy. The EIG, its parent corporation, has accreditation from the Better Business Bureau and is rated A+ by the respected nonprofit membership organization.
This designation doesn’t suggest that the company is perfect because it isn’t. And for what it’s worth, no company is. But having and maintaining the highest rating the BBB means that the company is transparent in its practices and irons out disputes with customers satisfactorily.
Is Constant Contact free?
Despite the lack of a Constant Contact free version, the company still gives you a taste of its solutions at no cost.
You can take the AI-powered Constant Contact website builder for a test drive. You can create webpages with multiple layout options, upload your own images or explore hundreds of thousands of stock snapshots, and play with pop-ups and forms. You can’t upload your site without signing up for a plan, though.
If you want to see whether Constant Contact email marketing is for you, you can use the software to nurture up to 100 contacts for 60 days. This trial run involves no email sending limit, includes the use of sign-up tools and action blocks, and provides access to mobile-responsive templates and real-time reports.
Although limited in functionality, the trial demands no commitment and credit card information.
When it comes to the Pro package, you can’t give it a whirl for free even just for a short period. But you could request a demonstration to have a closer look at its exceptional features and gain a deeper understanding of how it works.
How much does it cost for Constant Contact?
Many factors can influence the cost of Constant Contact.
If you just need website building and basic marketing support, this product will set you back just $10 a month. For limited email marketing functionality, you can use the platform without spending a penny for two months.
For standard email marketing capabilities and storage of 10,000 subscribers, the most you have to pay is $95 a month. But if you need advanced Constant Contact email marketing features for the same number of contacts, the monthly subscription will cost $30 more.
To use the platform’s AI tech to maximum effect and get storage of up to 50,000 subscribers, set aside $195 of your monthly budget for the top-tier plan.
If you need to access more contact storage, sign up for supplementary services, purchase add-ons, buy premium Constant Contact integrations, and outsource some business processes, your expenses can considerably add up.
Does Constant Contact offer texts?
Yes, but only the Pro plan comes with Constant Contact text messaging marketing. The company charges by maximum send volume. Here are the Constant Contact prices for SMS and MMS:
- 100K: $0.02/SMS, $0.06/MMS
- 350K: $0.016/SMS, $0.048/MMS
- 350K+: $0.015/SMS, $0.045/MMS
Can you use Constant Contact as a CRM?
No, but you may be able to connect a piece of third-party CRM software that you use or intend to use.
In its own marketplace for apps and integrations, a “CRM” search query returns a whopping 200 results, including the likes of Zoho, Salesforce, HubSpot, and Apptivo, representing 37% of all the items up for grabs.
What is better Mailchimp or Constant Contact?
These two are so evenly matched, declaring one better than the other can be a travesty. Nevertheless, choosing Constant Contact makes more sense when you need to send a high volume of communications because of its unlimited send policy.
Is Constant Contact worth it?
Any SME owner should consider using the platform. This Constant Contact review is yet another testament to its impressive range of stellar website building, marketing, and contact management tools.
Other than its flexible pricing plans with sensible feature sets, Constant Contact’s free trial and money-back guarantees make it a low-risk choice. Although the company treats nonprofits preferentially, its prepayment discounts are nondiscriminatory.
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