Updated: October 04,2022
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Looking to streamline your posting strategy?
You’ll want nothing but the best social media management tools, then. Luckily, I’ve narrowed your options to the top nine solutions for SMBs, agencies, and enterprises of all sizes.
On this page, you’ll find:
Happy hunting!
Sprout Social — Best for versatile social media management
Zoho Social — Best budget-friendly service
Agorapulse — Best solution for growing businesses
MeetEdgar — Best software for automated scheduling
Sendible — Best app for growing agencies
SocialPilot — Best for ease of use
HeyOrca! — Best for team collaboration
Tailwind — Best for Instagram and Pinterest marketing
Hootsuite — Best for extensive integrations.
Excellent range of social media manager tools
Great ease of use
Publishing tools for campaigns
Sprout Social is an all-in-one social media management platform. It’s suitable for enterprises, agencies, and small businesses. More than 30 000 brands trust the service.
Let’s see if your company could join them!
Here’s a peek into Sprout Social’s core features. This app has social media engagement tools, such as:
Additionally, Social Sprout will act as your social media scheduler. It has various publishing features like:
The software also has Listening tools for customer feedback, consumer research, and trend identification. However, they could be a bit more refined with search filters. You can’t search by specific periods, for example!
Finally, you can make use of social media analytics tools. They will provide you with reports on all connected profiles, tagged messages, cross-channel performance, competitors, and more.
Besides the web platform, Social Sprout comes as a mobile app for iOS and Android. It integrates with all major socials, including:
Despite being so comprehensive, the app looks clean and is easy to use. You can also learn a lot from the help portal, resource center, and blog.
Sprout’s pricing scheme is per user. It doesn’t have a team plan, which is a shame. And if you’re looking for social media management for your small business, be aware that this service is pricy!
See for yourself:
You can use the 30-day free trial and test the waters first.
Live-stream monitoring
Valuable integrations with other Zoho products
Intuitive dashboard
Zoho Social is part of the Zoho portfolio focused on social media management. It’s aimed at businesses of different sizes and agencies. It allows you to post, schedule, and measure your social content across:
Let’s take a closer look!
This social media manager platform has a solid set of tools that includes the following:
If I had to nitpick, I say the monitoring tabs could be more customizable.
One more thing:
This social media manager app also has reporting capabilities. They’re also a bit on the simplistic side, but alright. You can zoom in on your followers’ activity, create custom reports, and automate them.
Zoho Social is available as a mobile app for iOS and Android. Besides the social platforms I’ve mentioned in the overview, it also connects with Zoho CRM, Zoho Desk, and Canva.
Sadly, it doesn’t integrate with TikTok, Telegram, and WhatsApp.
The platform is very intuitive and easy to grasp. Additionally, you can use the user guide, FAQs, help videos, and webinars.
If you’re looking for a cheap social media management solution, Zoho Social could be your pick. It has three plans:
There are also separate plans for digital agencies called Agency and Agency Plus.
Additional team members will cost you an extra $10 per member per month. You can try any option with the 15-day free trial beforehand.
Rich reports and analytics
Instant responses
Novice-friendly
Agorapulse is a unified social media management solution aimed at growing businesses and agencies. It has all you need for posting your content and analyzing its impact.
Let’s find out if it’s a smart choice for your company!
This service has some of the best social media tools out there. They include:
It also has powerful reports that will let you track trends and team performance. You can create custom ones where you can compare time periods and even get recommendations based on user behavior data.
Agorapulse has social media management mobile apps for iOS and Android. It integrates with:
Notice something missing?
Yes, there’s no Pinterest, TikTok, WhatsApp, etc. It also doesn’t connect with handy apps like Canva and Zapier.
The service is very novice-friendly and packed full of features at the same time. You can always consult the website’s help center, blog, and video tutorials.
Agorapulse has four pricing plans in total:
Unfortunately, the free package only has the most basic social media manager tools. You can’t add extra users, use the calendar, or schedule more than ten posts at once. The paid plans are pretty pricey as well!
But, you can use the 30-day free trial to see if it’s worth your hard-earned cash.
Handy automations
Unlimited asset library
Zapier integration
MeetEdgar is a social media scheduling tool oriented toward automating your posting feed. So, it’s not a full social media management tool suite — it’s specialized. It’s also designed with small businesses and entrepreneurs in mind.
Here’s what it can do.
Scheduling and publishing is MeetEdgar’s forte. You decide on the time slots, and the app will take care of the rest.
Your main base of operations is the unlimited asset library. You can feed it content, keep it, and repurpose it later. You can organize everything into categories like General, My Blog Posts, Promotions & Specials, etc. Edgar will then share posts from those categories in whichever order you want. It’s one of the smartest scheduling tools for social media!
It’s especially useful for refreshing and resharing evergreen content. It will allow you to post consistently and keep your audience engaged. You can also view your accounts’ performance in real-time.
And that’s it!
MeetEdgar only sticks to its niche. For example, there are no social listening or inbox features.
You can also use the app on the go on iOS and Android. It connects with:
For everything else, there’s the Zapier integration.
Despite the effectiveness of the social media scheduling tools, users have complained that they’re not very intuitive. It takes a bit of time to set them up right!
Other than that, the UI is clean and stylish. You can also help yourself with Edgar’s social media guides, blog, and help center.
The service has only two plans:
That’s not a lot of choices, really!
It also means the features aren’t spread out evenly between the pricing options. For example, the Eddie plan limits you to ten weekly automations, while Edgar contains 1000 weekly automations.
In both cases, 20 team members max can use this social media planner. You can try out the service obligation-free with the 14-day free trial.
Smart queues
Auto-post RSS feed
Effective team collaboration
Sendible is a complete tool suite for social media management. It covers publishing, collaboration, listening, and analytics. It’s made for freelancers, agencies, and brands. But it’s primarily popular with growing agencies.
Let’s see why:
Here’s what you can expect from Sendible:
As for analytics, you can generate in-depth reports on your post engagements and audience. Moreover, you can play around with over 250 modules to create custom reports.
Sendible is available as a mobile app for iOS and Android. However, many users have complained that the Android version is very unstable.
Additionally, the software has integrations with:
This social media manager tool also connects with Canva and Google Analytics.
Users on G2 have complained about the busy UI. It could indeed be better designed, but functionally the app is pretty simple!
You can also use the support portal, video tutorials, and blog for guidance.
The service has one pricing plan intended for SMBs and freelancers. The other three options are scaled for agencies.
Here’s what it looks like:
The higher plans are expensive, even for agencies looking for top social media management tools. But, if you’re tempted, you can give it a go with the 14-day free trial.
Balanced pricing packages
Very user-friendly
Extra white label options
SocialPilot is a social media posting tool for small businesses, agencies, and enterprises. It’s a cheaper alternative to bigger players like Sprout Social and Agorapulse. It also has some handy extra features for content curation and white label solutions.
Let’s check it out!
This social media management system has all the essentials:
The software also has separate social media analytics tools for every platform. You can generate comprehensive reports on your top fans, the best time to post, and the most popular content.
However, unlike its bigger competitors, SocialPilot doesn’t offer advanced automations. It also doesn’t have listening features for tracking social streams.
SocialPilot comes as a mobile app for iOS and Android. It connects with:
As for other third-party integrations, there are Zapier, Canva, and Snip.ly. That’s all fine, but it could be bigger and better.
SocialPilot’s UI is well-designed and easy to make sense of. Even novices will find their way around this social media posting software! The help center and blog will make things even more accessible.
The company offers four pricing options:
They are fairly well balanced for different types of businesses. There’s also a 14-day free trial to sate your curiosity.
Well-designed dashboard
Unlimited users
Custom branding
HeyOrca is a collaborative social media management tool that’s great for teams and agencies. It specializes in streamlining scheduling and approvals.
Let’s see if there’s anything that strikes your fancy:
This social media scheduler is equipped with tools like:
Interestingly enough, Orca separates your planners and calendars for each brand you manage.
One more thing:
You can get reports on your engagement stats, audience growth, impressions, and top content.
You can get this social media planning software as an iOS and Android app. Unfortunately, the iOS version is very prone to crashing.
Furthermore, the app has integrations with:
But, when it comes to other convenient connections, HeyOrca falls short. It integrates with Filestack, Google Drive, and Dropbox.
If you’re looking for a user-friendly experience, this app is worth checking out. The dashboard is easy to navigate, and I appreciate how everything is separated by clients.
The knowledge base and FAQs are the cherry on top.
This social media management company has a slightly unconventional pricing system. It depends on the number of calendars you need.
That’s why your options are:
You can save 40% when you add 5+ calendars. All plans include unlimited users, which makes Orca ideal for teamwork. However, things can get real pricy if you have more clients.
Luckily, there’s a 14-day free trial to test things first.
Instant generated designs
Advanced preview features
Intelligent hashtag finder
Tailwind is one of the best social media management tools for Instagram and Pinterest. It lets you create, schedule, and optimize posts for your feeds and boards. It’s an innovative and time-saving option for freelancers and SMBs.
Let’s zoom in a bit!
The app has all you need for Pinterest marketing:
It also has specialized social media manager tools for Instagram marketing:
Additionally, you can track trends on your posts, board, and profile.
However, many users on G2 have complained that the software can be buggy. You’ll need to frequently re-link your profiles.
You can also use Tailwind on your phone as an iOS and Android app.
But what about connections?
Obviously, it integrates with Pinterest, Instagram, and Facebook - and that’s it! More options would be appreciated.
This social media planning tool does have a slight learning curve. Navigation between pages is complicated, and it takes a bit of time to learn the ropes.
On the brighter side, the knowledge base, video tutorials, and FAQs are there to help.
Tailwind has a free forever plan that lets you use the core features with zero commitments. There’s no free trial, but this package will work just fine instead.
As for paid plans, you can choose between:
Alerts for mention spikes
Custom streams and ads
Exceptional integrations
Hootsuite is one of the top searched social media management tools. It’s an all-in-one solution for solo entrepreneurs, growing businesses, agencies, and enterprises. So, pretty much everyone.
But is it for you?
Hootsuite has an impressive array of tools such as:
This social media management software can also create custom reports and analyze your performance and ROI. However, competitors like Zoho Social and Sendible have more in-depth analytics.
If you’re a fan of mobile apps, Hootsuite has got you covered. You can use it on Android and iOS.
It integrates with:
And it has tons of connections with other apps, including useful listening software like Brandwatch and Talkwalker.
The UI looks a tad outdated, but it’s highly accessible. Many users have praised Hoostuites’ ease of use. The help center, blog, and webinars are available as well.
This social media management tool has four pricing plans:
On top of that, there’s a 30-day free trial.
Evidently, Hootsuite is a pricey investment. And things get even more expensive with the add-ons!
And there’s one more downside:
The most robust features (like the content library and message tagging) are exclusive to the Business and Enterprise plan.
Social media management software is designed to simplify scheduling, publishing, and monitoring the impact of your posts. Sometimes, it allows you to control multiple accounts on different platforms from one dashboard. And other times, it’s focused on one specific network.
It all depends on the use case!
The range of available features also varies. That’s why some apps are equipped to deal with:
Etc.
But the core functionality is the same.
There is no perfect solution. But you can get pretty damn close to it — if you know what you’re looking for.
Here’s what to keep in mind to find your very own best social media management tool:
Let’s start with the big picture.
If your brand is present on many social networks, you’ll probably want to look into a solution covering all those platforms. Or, if you’re primarily based on Instagram, some apps specialize in it!
Another thing to consider is the scope of tools.
Your main choice will be between an all-in-one software or a scheduling app. If you run a small operation and you just need something to keep your feed updated, go with a scheduler. But, if your appetites are bigger than that, that’s what unified solutions are for.
The best social media management software is the one that ticks all your boxes in the features department. So, the wise thing to do would be to make a short list of tools you can’t do without.
Potential candidates can be:
Reports are another important asset. The best social media management platforms will provide plenty of modules to play with. They are essential for creating custom reports. You’ll need to be able to zoom in on specific periods and posts to track your highs and lows.
Integrations are a must for efficient automation. If any apps are a big part of your work process, you’ll definitely want to connect them. Integration with Zapier is always a huge plus, as it allows you to connect to over 4000 other programs.
The best social media management apps tend to be straightforward and user-friendly. That means you’ll be able to use them regularly without resorting to guides for every little thing. And new team members should be able to learn the ropes quickly!
That will depend mainly on the UI. Even basic navigation will be needlessly tricky if it’s too cluttered or poorly designed.
When managing your brand, you should be able to control who can post. Two-step logins will provide an extra layer of security. You should also be able to invite team members to post on your business’ profile without giving out login credentials.
Finally, let’s talk about pricing.
Luckily, there’s something for everyone’s budget — whether you’re shopping for an affordable social media management solution or something pricier. There are even totally free services.
But don’t forget to check how well it will scale with your business as it grows. You should also be able to add members.
There’s quite a lot to consider when browsing for your perfect social media management software. Features, integrations, analytics, pricing — it can all be so overwhelming.
But, once you switch to automation, you’ll never want to manage your accounts manually again!
Hopefully, this list of recommendations will help you on your way.
Good luck!
Social media management tools can help you simultaneously schedule, publish, and monitor your content on multiple networks. You can also reply to various queries and interact with your audience.
If you want to minimize time spent on routine tasks, you should give it a try. The best social media management tools can maximize your engagement while saving you a lot of effort in updating your feed.
Generally speaking, Sprout Social is the most versatile app and will fit most use cases — if you can afford it. The other programs on my list are more specific, so it all depends on what you prioritize in a service.
Selma Citakovic
Selma is a content writer with a love for all things nerdy by day and an internet archaeologist that likes to dig up obscurities by night. Mostly she's trying to balance between many obsessions. Right now, it's bass playing and reading hard sci-fi about vampires in outer space - next week, who knows.
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